<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>Department: </strong>Marketing &amp; Communications<br/><br/><strong>Location: </strong>Mannheim<br/><br/><strong>Description<br/><br/></strong>Osapiens is seeking an experienced<strong> Website Product Manager / Digital Experience Lead</strong> to own the strategy, performance, and continuous evolution of osapiens.com as a primary growth engine for the company.<br/><br/>This role treats the website as a product, not a marketing asset. The Website Product Manager will define the roadmap, manage agencies and technical partners, and lead data-driven experimentation to transform the website into a high-performing platform for pipeline generation, enterprise credibility, and product education.<br/><br/>Working closely with Demand Generation, Product Marketing, Content, and Sales teams, this individual will ensure the website effectively supports enterprise buyers while enabling product-led experiences such as trials and self-serve product discovery. The role combines product thinking, growth experimentation, UX strategy, and technical execution.<br/><br/><strong>Your Responsibilities<br/><br/></strong><strong>Website Strategy &amp; Roadmap<br/><br/></strong><ul><li>Define the long-term website strategy aligned with pipeline and revenue objectives</li><li>Treat the website as a product with a clear roadmap, backlog, and release cycles</li><li>Partner with Product Marketing to ensure clear product education and solution storytelling</li><li>Ensure the website supports enterprise buying journeys and product-led experiences</li><li>Identify opportunities to improve discoverability, navigation, and buyer journeys<br/><br/></li></ul><strong>Conversion &amp; Pipeline Optimization<br/><br/></strong><ul><li>Design and run conversion optimization experiments</li><li>Improve visitor-to-lead and lead-to-pipeline conversion rates</li><li>Create and optimize landing pages for campaigns, solutions, and product launches</li><li>Develop frameworks for testing CTAs, messaging, layout, and content structure</li><li>Partner with Demand Generation to maximize campaign performance<br/><br/></li></ul><strong>SEO &amp; Organic Growth<br/><br/></strong><ul><li>Own SEO strategy and execution</li><li>Identify opportunities for organic growth across product, solution, and educational content</li><li>Improve domain authority, organic traffic, and search visibility</li><li>Partner with content teams to develop SEO-driven content architecture</li><li>Manage technical SEO and site performance improvements<br/><br/></li></ul><strong>User Experience &amp; Information Architecture<br/><br/></strong><ul><li>Design clear and intuitive information architecture</li><li>Optimize navigation and content hierarchy</li><li>Ensure product pages clearly communicate capabilities, value, and differentiation</li><li>Improve content discoverability and buyer education pathways</li><li>Continuously improve usability based on behavioral data and analytics<br/><br/></li></ul><strong>Technical Platform Ownership<br/><br/></strong><ul><li>Own the Ibexa CMS platform</li><li>Manage external web development and design agencies</li><li>Prioritize and manage technical development backlog</li><li>Ensure strong performance across page speed, accessibility, and mobile experience</li><li>Maintain integrations with HubSpot and analytics systems<br/><br/></li></ul><strong>Data &amp; Performance Analytics<br/><br/></strong><ul><li>Establish dashboards and reporting across key performance metrics</li><li>Use GA4, HubSpot, and SEO tools to track and analyze website performance</li><li>Monitor visitor behavior, conversion funnels, and engagement metrics</li><li>Deliver insights and recommendations to marketing leadership</li><li>Build a culture of continuous experimentation and learning<br/><br/></li></ul><strong>Your Experience<br/><br/></strong><ul><li>6–10+ years experience managing B2B SaaS websites</li><li>Proven experience treating websites as growth and pipeline engines</li><li>Strong background in conversion optimization and growth experimentation</li><li>Deep understanding of SEO and organic traffic strategies</li><li>Experience managing CMS platforms (Ibexa, WordPress, Craft, or similar)</li><li>Strong analytical mindset with experience using GA4, HubSpot, and SEO tools</li><li>Experience managing external agencies and technical partners</li><li>Strong cross-functional collaboration with marketing, product, and sales teams</li><li>Ability to balance strategic thinking with hands-on execution<br/><br/></li></ul><strong>Join us for this and more...<br/><br/></strong><ul><li>A purpose-driven mission tackling complex sustainability challenges while working alongside global industry pioneers at a fast-growing unicorn company</li><li>Room for creativity through collaborative teamwork and an open communication culture</li><li>Flexibility and team bonding with our hybrid work options</li><li>Sustainable mobility options, promoting eco-friendly commuting solutions</li><li>Fun team events and outings with our global teams</li><li>An inspiring working environment in Mannheim</li></ul> </div>