<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>Department: </strong>Marketing &amp; Communications<br/><br/><strong>Location: </strong>Mannheim<br/><br/><strong>Description<br/><br/></strong>As <strong>Performance Marketing Lead (m/f/x)</strong>, you are osapiens' in-house expert and hands-on owner of all paid acquisition channels. This is a senior role with clear end-to-end ownership: you define the paid channel strategy, run execution, and manage the agencies and platforms that drive our paid presence across search, social, and programmatic channels globally.<br/><br/>You will work closely with Regional Marketing Managers across our key markets and play a central role in our international expansion — including the US, where performance marketing will be a primary lever for building pipeline in a market where our brand is still establishing itself.<br/><br/>Your scope is deliberately focused: paid media in all its forms — search, social, programmatic, and review platforms. The depth of that focus is the point. This is not a coordination role. It demands deep platform expertise, sharp commercial judgment, and the ability to operate independently at both the strategic and executional level. You own the paid marketing function — and you are accountable for what it produces.<br/><br/><strong>Your Responsibilities<br/><br/></strong><strong>SEA, SEO &amp; GEO Strategy<br/><br/></strong><ul><li>Define and own osapiens' global strategy across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever our buyers are searching, including AI-powered answer engines.</li><li>Set the channel mix, investment logic, keyword and topic strategy, and optimization frameworks that drive qualified pipeline across all markets.</li><li>Monitor search landscape shifts — including the rise of AI-generated results — and adapt strategy proactively to maintain visibility and lead flow.</li><li>Partner with Regional Marketing Managers to tailor search programs to local market priorities and competitive dynamics.<br/><br/></li></ul><strong>Digital Campaign Management &amp; Paid Execution<br/><br/></strong><ul><li>Own end-to-end campaign management across all paid channels, including:</li><ul><li>Paid Search / SEA (Google Ads, Microsoft Ads)</li><li>Paid Social (LinkedIn Ads, Meta — LinkedIn as primary B2B channel)</li><li>Programmatic display, retargeting, and review platforms (G2, Capterra, TrustRadius)</li></ul><li>Manage the full campaign lifecycle — targeting, creative briefing, bidding, budget pacing, A/B testing, and continuous optimization. Treat every campaign as a live investment: measure daily, reallocate fast, cut what isn't converting.</li><li>Coordinate with the Demand Generation team to integrate paid activity into full-funnel programs and key pipeline moments.<br/></li></ul><strong>Data Automation, Tooling &amp; Signal-Based Pipeline<br/><br/></strong><ul><li>Own and develop the performance marketing data stack — integrating HubSpot, Clay, LinkedIn, Google Ads, and intent data providers into an automated marketing intelligence system.</li><li>Build workflows that enrich lead data, trigger follow-up sequences, and ensure paid signals flow cleanly into CRM and Sales outreach — using Clay and similar tools to build precise, signal-driven audience lists beyond basic demographic targeting.</li><li>Work closely with Sales and Business Development to translate buying signals (ad engagement, search intent, review site visits) into actionable audience segments and outreach triggers — ensuring the right Sales motion fires when a target account engages.</li><li>Align signal-based targeting with ABM account lists and ICP prioritization, concentrating paid investment on accounts showing active buying intent.<br/><br/></li></ul><strong>Conversion Optimization &amp; Agency Management<br/><br/></strong><ul><li>Own the paid-to-web conversion journey with the Website Manager — running structured CRO experiments on landing pages, CTAs, and post-click flows.</li><li>Lead selection, briefing, and performance accountability of all external paid media and SEO agencies — with clear SLAs and a bias toward outcomes over activity.</li><li>Own the paid martech stack: bid management, attribution platforms, and audience data providers.<br/><br/></li></ul><strong>Performance Reporting &amp; Budget Management<br/><br/></strong><ul><li>Own the global performance marketing budget with full accountability for ROI across paid and organic channels.</li><li>Define and track KPIs including:</li><ul><li>Cost per MQL/SQL, channel-level ROAS, and conversion rates by funnel stage</li><li>Paid-sourced pipeline, organic traffic, GEO visibility, and signal-to-pipeline conversion rates</li></ul><li>Deliver regular reporting to marketing leadership with the analytical depth of a portfolio manager — and drive a rigorous test-and-learn culture across all programs.<br/></li></ul><strong>Your Experience<br/><br/></strong><ul><li>6–10+ years of B2B performance marketing experience with hands-on ownership of SEA, SEO, and paid social in an enterprise SaaS context.</li><li>Deep platform expertise in Google Ads and LinkedIn Ads — technical-level knowledge, not just strategic familiarity.</li><li>Highly analytical and data-driven — as comfortable building a performance model or attribution report as presenting results to senior leadership. Numbers are your native language.</li><li>Hands-on experience with marketing data automation — HubSpot, Clay, and paid social APIs.</li><li>Experience building signal-based marketing workflows using intent data, engagement signals, and firmographic enrichment.</li><li>Familiarity with GEO and AI-powered search optimization, and intent data platforms.</li><li>Proven track record managing substantial paid budgets (mid-six to seven figures) with attributable pipeline impact.</li><li>Experience managing external agencies — setting briefs, holding accountability, maintaining quality.</li><li>Experience in SaaS, compliance, or enterprise software is a plus.</li><li>Fluent English required; German is a plus.<br/><br/></li></ul><strong>What Success Looks Like<br/><br/></strong><strong>In the first 3 months:<br/><br/></strong><ul><li>Audit of paid channels, SEO/GEO presence, data stack, and agency relationships completed — recommendations presented to leadership.</li><li>Global performance marketing strategy defined and in execution.</li><li>Data automation workflows between paid platforms, HubSpot, and Sales sequences optimized.<br/><br/></li></ul><strong>By Year One<br/><br/></strong><ul><li>Measurable, growing pipeline from paid and organic search across all active markets.</li><li>Signal-based targeting integrated into paid campaigns and Sales outreach with demonstrable pipeline impact.</li><li>US market paid and organic presence established alongside the Regional Marketing Manager – USA.</li><li>Performance Marketing operating as a clearly scoped, analytically rigorous function within the osapiens marketing organization.<br/><br/></li></ul><strong>Join us for this and more...<br/><br/></strong><ul><li>A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.</li><li>Room for creativity through collaborative teamwork and an open communication culture.</li><li>Flexibility and team bonding with our hybrid work options.</li><li>Fuel for your growth journey, both personally and professionally.</li><li>Sustainable mobility options, promoting eco-friendly commuting solutions.</li><li>Fun team events and outings with our global teams.</li></ul> </div>