<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>Department: </strong>Marketing &amp; Communications<br/><br/><strong>Location: </strong>Mannheim<br/><br/><strong>Description<br/><br/></strong>As <strong>Performance Marketing Manager </strong>for osapiens HUB Maintenance (CMMS), you own the digital growth engine for one of osapiens' most strategically important product lines. This is a hands-on, execution-focused role: you drive product-led growth, run performance and digital marketing programs, and are directly accountable for pipeline and user acquisition for the CMMS solution.<br/><br/>You are not a generalist. You are a specialist who has grown a SaaS product in a fast-moving mid-market environment — someone who knows how to turn SEA, SEO, GEO, and paid social into a compounding acquisition machine, and who understands how PLG motions (free trials, freemium, in-product activation) interact with and amplify paid channels.<br/><br/>You work closely with the global Performance Marketing Lead — leveraging shared infrastructure, tooling, and playbooks — while owning the CMMS-specific strategy, messaging, and channel execution end-to-end. This is a role for someone who moves fast, measures everything, and thrives in a high-growth environment where the rules are still being written.<br/><br/><strong>Your Responsibilities<br/><br/></strong><strong>Product-Led Growth (PLG) Strategy &amp; Execution<br/><br/></strong><ul><li>Drive the PLG motion for osapiens HUB Maintenance — designing acquisition loops that leverage free trials, freemium entry points, and in-product activation to generate self-serve pipeline, while working closely with the product and sales teams.</li><li>Build and optimize the full PLG funnel: from first digital touchpoint through sign-up, activation, and expansion — with clear metrics at every stage.</li><li>Work closely with Product to identify and activate in-product growth levers — onboarding flows, upgrade triggers, and viral or referral mechanisms relevant to a CMMS mid-market buyer.</li><li>Develop CMMS-specific positioning and messaging that resonates with maintenance managers, operations leads, and facility directors — translating product capabilities into mid-market buyer language.<br/><br/></li></ul><strong>SEA, SEO &amp; GEO — CMMS-Focused<br/><br/></strong><ul><li>Own the keyword, topic, and search strategy for osapiens HUB Maintenance across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever CMMS buyers are researching solutions.</li><li>Build and manage paid search campaigns targeting high-intent CMMS and maintenance management queries — optimizing for trial sign-ups and demo requests, not just clicks.</li><li>Develop SEO content and landing page strategy in collaboration with content and web teams — targeting CMMS-specific search demand with pages built to convert.</li><li>Monitor AI-powered search developments and optimize GEO presence of osapiens HUB Maintenance appears in AI-generated answers and recommendation surfaces.<br/><br/></li></ul><strong>Digital Campaign Management &amp; Paid Social<br/><br/></strong><ul><li>Own end-to-end digital campaign execution for the CMMS solution, including:</li><ul><li>Paid Social (LinkedIn Ads, Meta — targeting maintenance, operations, and facilities personas)</li><li>Programmatic display and retargeting</li><li>Software review and comparison platforms (G2, Capterra, TrustRadius, GetApp)</li></ul><li>Manage the full campaign lifecycle — targeting, creative briefing, A/B testing, budget pacing, and daily optimization. Treat paid channels like a live portfolio: watch the signals, reallocate fast, cut what isn't converting.</li><li>Coordinate with the global Performance Marketing Lead to leverage shared infrastructure, tooling, and agency relationships — while maintaining CMMS-specific targeting and messaging.<br/></li></ul><strong>Data Automation, Tooling &amp; Signal-Based Pipeline<br/><br/></strong><ul><li>Own the CMMS-specific performance marketing data stack — ensuring HubSpot, Clay, paid platforms, and product analytics are integrated and feeding a clean, automated pipeline.</li><li>Build signal-based audience workflows using intent data, in-product behavior, and engagement signals — identifying in-market CMMS buyers and triggering the right paid or Sales motion at the right moment.</li><li>Work in close alignment with Sales and Business Development to ensure digital signals translate into timely, relevant outreach — particularly for mid-market accounts showing active buying intent.<br/><br/></li></ul><strong>Conversion Optimization &amp; Performance Reporting<br/><br/></strong><ul><li>Own conversion rate optimization across the CMMS acquisition funnel — from paid ad to landing page to trial sign-up to activation — running structured experiments with clear hypotheses and fast read-outs.</li><li>Define and track CMMS-specific KPIs including:</li><ul><li>Trial sign-ups, activation rates, and PLG-sourced pipeline</li><li>Cost per MQL/SQL and ROAS by channel</li><li>SEO/GEO visibility and organic traffic for CMMS search terms</li><li>Signal-to-pipeline conversion from intent data sources</li></ul><li>Deliver regular performance reporting to marketing leadership — analytically rigorous, commercially framed, with clear optimization recommendations.<br/></li></ul><strong>Your Experience<br/><br/></strong><ul><li>5–8+ years of digital and performance marketing experience, with a strong track record in a fast-growing mid-market SaaS business.</li><li>Proven hands-on experience with PLG — you have built or scaled a product-led acquisition funnel and understand how free trials, freemium, and in-product activation drive pipeline.</li><li>Deep expertise in SEA, SEO, and GEO — including hands-on campaign management in Google Ads and familiarity with AI-powered search optimization.</li><li>Highly analytical and data-driven — you build performance models, live in dashboards, and make investment decisions based on signals, not instinct.</li><li>Hands-on experience with marketing data automation — HubSpot, Clay or equivalent enrichment tools, and paid social APIs.</li><li>Experience with signal-based marketing workflows — intent data, in-product behavioral signals, and firmographic enrichment to drive targeted acquisition.</li><li>Comfortable operating with speed and autonomy in a high-growth environment — you move fast, test constantly, and iterate without waiting for perfect conditions.</li><li>Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus.</li><li>Fluent English required; German is a plus.<br/><br/></li></ul><strong>What Success Looks Like<br/><br/></strong><strong>In the first 3 months:<br/><br/></strong><ul><li>CMMS-specific SEA, SEO, and PLG funnel audited — gaps identified and a clear action plan in place.</li><li>First paid campaigns live and optimized, with baseline KPIs established.</li><li>Signal-based audience workflows built and connected to Sales outreach.<br/><br/></li></ul><strong>By Year One<br/><br/></strong><ul><li>Measurable, growing PLG-sourced and paid-sourced pipeline for osapiens HUB Maintenance.</li><li>CMMS search presence (SEA + SEO + GEO) strong and compounding across target markets.</li><li>Conversion rates across the PLG funnel — from sign-up to activation to expansion — consistently improving.</li><li>Performance Marketing for CMMS operating as a high-velocity, data-driven acquisition engine that Sales relies on.<br/><br/></li></ul><strong>Join us for this and more...<br/><br/></strong><ul><li>A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.</li><li>Room for creativity through collaborative teamwork and an open communication culture.</li><li>Flexibility and team bonding with our hybrid work options.</li><li>Fuel for your growth journey, both personally and professionally.</li><li>Sustainable mobility options, promoting eco-friendly commuting solutions.</li><li>Fun team events and outings with our global teams.</li></ul> </div>