<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>About The Company<br/><br/></strong>trendtours Touristik GmbH is a leading travel company based in Germany, renowned for its extensive range of travel offerings and exceptional customer service. With over two decades of experience in the tourism industry, we have established ourselves as a trusted provider of diverse travel options, including bus tours, flight packages, and exclusive long-distance journeys. Our commitment to quality, innovation, and customer satisfaction has enabled us to grow steadily, currently employing more than 180 dedicated professionals. Located in Eschborn near Frankfurt, our centrally positioned headquarters allows us to serve a broad customer base across Germany and beyond, offering tailored travel experiences that meet the evolving needs of our guests.<br/><br/><strong>About The Role<br/><br/></strong>We are seeking a highly motivated and analytical Marketing-Analyst (m/w/d) to join our dynamic team at our Eschborn headquarters. In this role, you will be instrumental in shaping our marketing strategies through data-driven insights and comprehensive analysis. Your primary responsibilities will include designing, developing, and delivering detailed reports, dashboards, and analyses that support strategic decision-making processes. You will analyze marketing data from various sources such as CRM systems, social media platforms, and web tracking tools to evaluate campaign performance, identify trends, and uncover opportunities for optimization. Your insights will help refine target audience segmentation, assess market trends, and analyze competitor activities, ultimately contributing to the enhancement of our marketing effectiveness and efficiency. This position offers an excellent opportunity to work at the intersection of data analytics and marketing strategy within a growing and innovative company.<br/><br/><strong>Qualifications<br/><br/></strong>The ideal candidate will possess a successful academic background, such as a degree or vocational training in Marketing, Business Administration, Statistics, or a related field. Proven experience in utilizing analysis tools and software like Google Analytics, Power BI, Excel, and SQL is essential. A solid understanding of statistical models and procedures, including regression analysis, will be highly valuable. Candidates should demonstrate a structured and independent working style, coupled with a solution-oriented mindset and a strong affinity for numbers. Experience managing large datasets and working with data warehousing solutions is desirable. Additionally, excellent communication skills, team orientation, and strong analytical thinking are crucial to succeed in this role.<br/><br/><strong>Responsibilities<br/><br/></strong>Your core responsibilities will include the conceptualization, creation, and delivery of data-driven analyses, reports, and dashboards to support marketing initiatives. You will analyze data from multiple sources to evaluate campaign performance, monitor key performance indicators, and identify areas for improvement. Supporting strategic decision-making by providing insights into target groups, market trends, and competitive landscapes will be a key aspect of your role. You will also be responsible for identifying potential enhancements and actively participating in developing optimization strategies to increase marketing efficiency. Regularly reviewing and assessing the effectiveness of marketing campaigns, providing actionable recommendations, and collaborating with cross-functional teams to implement improvements will be integral to your daily tasks.<br/><br/><strong>Benefits<br/><br/></strong>Joining trendtours offers the opportunity to work within a reputable and forward-looking travel company with promising growth prospects. We foster a medium-sized company culture characterized by collegiality, a hands-on approach, and ample opportunities for professional development. Our employees enjoy attractive social benefits, including exclusive travel discounts, optional subsidies for public transportation, fitness memberships, childcare support, and benefit cards. We provide flexible working hours and the option to work remotely up to two days per week, supporting a healthy work-life balance. Our modern workplace is equipped with state-of-the-art technology to ensure a productive and comfortable environment. Furthermore, being part of our team means contributing to a company that values innovation, teamwork, and customer satisfaction.<br/><br/>Equal Opportunity<br/><br/>trendtours Touristik GmbH is committed to fostering an inclusive and diverse work environment. We provide equal employment opportunities to all applicants and employees regardless of gender, age, ethnicity, disability, sexual orientation, or background. We believe that diversity drives innovation and excellence, and we strive to create a workplace where every individual can thrive and contribute to our collective success.<br/><br/> </div>