Head of Product Marketing (m/f/x)

Vollzeit  •  Marketing & Communication  •  München, Germany

<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>Department: </strong>Marketing &amp; Communications<br/><br/><strong>Location: </strong>München<br/><br/><strong>Description<br/><br/></strong><strong>Role Mission<br/><br/></strong>The <strong>Head of Product Marketing (m/f/x)</strong> will define and scale the strategic narrative for osapiens across its core product families:<br/><br/><ul><li>Sustainability</li><li>Transparency</li><li>Operational Efficiency<br/><br/></li></ul>This leader will unify a multi-product platform story that positions osapiens as a strategic enterprise operating layer driving measurable business outcomes.<br/><br/>This is a portfolio strategy and category leadership role — not a feature marketing function.<br/><br/><strong>Why This Role Exists<br/><br/></strong>osapiens is evolving into a global enterprise software platform. To scale successfully, we must:<br/><br/><ul><li>Articulate a unified platform narrative across product families Align GTM around business value</li><li>Build repeatable, world-class launch execution</li><li>Strengthen category authority in sustainability-driven enterprise transformation<br/><br/></li></ul>Product Marketing becomes the strategic connective tissue between Product, Revenue, and Market.<br/><br/><strong>Key Responsibilities</strong><strong>2. Global Launch Excellence</strong><strong>3. Multi-Product GTM Architecture</strong><strong>4. Sales &amp; Customer Enablement</strong><strong>5. Team &amp; Organizational Design<br/><br/></strong><ul><li> Portfolio &amp; Platform Strategy</li><li>Define the overarching platform narrative</li><li>Develop differentiated positioning against point solutions and legacy systems</li><li>Translate product capabilities into executive-level business impact</li><li>Establish category authority through thought leadership</li><li>Design and operationalize a tiered launch framework</li><li>Create standardized global launch playbooks and Bill of Materials</li><li>Align Product, Sales, and Demand Gen for each launch</li><li>Measure launch impact on pipeline and revenue</li><li>Define ICP segmentation and vertical strategy</li><li>Develop persona-based value propositions</li><li>Partner on pricing and packaging inputs</li><li>Support cross-sell and platform bundling strategy</li><li>Build executive sales narratives and messaging frameworks</li><li>Develop competitive positioning and battlecards</li><li>Improve win rates through structured enablement</li><li>Build and lead a high-performance Product Marketing team</li><li>Clarify charters across PMM, Content, and Analyst Relations</li><li>Partner with the CMO on marketing operating model evolution<br/><br/></li></ul><strong>Success Metrics (12–18 Months)<br/><br/></strong><ul><li>Unified platform narrative adopted globally</li><li>Repeatable launch engine with measurable pipeline impact</li><li>Improved win rates through clearer positioning</li><li>Strong alignment across Product, Sales, and Marketing<br/><br/></li></ul><strong>Skills, Knowledge And Expertise<br/><br/></strong><ul><li>12+ years in B2B SaaS Product Marketing</li><li>Experience leading multi-product portfolios</li><li>Proven success scaling PMM teams</li><li>Strong international GTM experience</li><li>Executive presence with founders and board<br/><br/></li></ul><strong>Benefits<br/><br/></strong><ul><li>A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers</li><li>Room for creativity through collaborative teamwork and an open communication culture</li><li>Flexibility and team bonding with our hybrid work options</li><li>Fuel for your growth journey, both personally and professionally</li><li>Sustainable mobility options, promoting eco-friendly commuting solutions</li><li>Fun team events and outings with our global teams</li><li>Inspiring workspaces in Munich and beyond</li></ul> </div>

Job Overview
  • Datum der Veröffentlichung

    Mai 17, 2026

  • Kategorie

    Marketing & Communication

  • Job Type

    Vollzeit

  • Standort

    München, Germany

  • Arbeitgeber

    osapiens

  • Source

    LinkedIn