<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p>Strategic Partners Marketing Lead – Germany</p><p><strong>Location:</strong> Berlin, Germany</p><p><strong>Employment Type:</strong> Full-time</p><p><strong>Industry:</strong> Food Delivery / E-commerce / Marketplace Technology</p><p>About the Role</p><p>A leading international digital marketplace is seeking a <strong>Strategic Partners Marketing Lead</strong> to drive marketing strategy and commercial growth across a portfolio of major national restaurant, grocery, convenience and strategic brand partners in Germany.</p><p>This is a senior marketing leadership role focused on building joint growth strategies with high-profile partners and translating them into integrated, multi-channel campaigns that drive brand awareness, customer acquisition, engagement and order growth.</p><p>You will lead a team of six marketing professionals while working closely with senior commercial, marketing, product and country leadership. The role combines <strong>strategic partner management, team leadership, campaign development, business development and performance optimisation</strong> in a fast-paced, high-growth environment.</p><p>Key Responsibilities</p><ul><li>Lead and develop a <strong>six-person Strategic Partners Marketing team</strong>, supporting partner activation, expansion and commercial growth.</li><li>Own the annual and seasonal strategic partner marketing roadmap, aligning senior stakeholders around business priorities and go-to-market plans.</li><li>Build strong relationships with national restaurant chains, grocery retailers, convenience businesses and major consumer brands.</li><li>Develop joint business and marketing plans that connect partner objectives with commercial growth targets.</li><li>Lead integrated <strong>360° marketing strategies</strong> across ATL, promotions, CRM, digital, social, in-app and web channels.</li><li>Drive customer acquisition, brand awareness, engagement and order growth through strategic partner collaborations.</li><li>Lead campaigns from initial strategic brief through creative development, production, launch and performance optimisation.</li><li>Coordinate internal marketing, commercial, product and channel teams alongside external media and creative agencies.</li><li>Develop campaign strategies, presentations, planning documents and stakeholder communications to ensure alignment and effective execution.</li><li>Monitor market trends, partner performance and platform opportunities to identify new commercial and marketing growth levers.</li><li>Own campaign reporting, KPI tracking, forecasting, budget management and performance analysis.</li><li>Use data-driven insights to improve campaign effectiveness, partner performance and return on investment.</li><li>Balance strategic leadership with hands-on execution in a fast-moving environment.</li></ul><p>What You'll Bring</p><ul><li>Experience in <strong>marketplace, e-commerce, retail, FMCG, technology or consumer-facing businesses</strong>.</li><li>Proven experience leading and developing a multi-level marketing team, including junior, manager and senior marketing professionals.</li><li>Strong track record of developing and delivering insight-led marketing campaigns with clear commercial objectives.</li><li>Broad understanding of the marketing mix, including <strong>TV, OOH, PR, social media, PPC, CRM and digital/in-app marketing</strong>.</li><li>Experience developing integrated, multi-channel campaigns and creative brand platforms.</li><li>Strong stakeholder and relationship-management skills, with the ability to work effectively with internal teams and external strategic partners.</li><li>Excellent organisational skills and the ability to manage multiple complex projects simultaneously.</li><li>Strong commercial and analytical mindset, with experience using KPIs and performance data to inform decisions.</li><li>Ability to move quickly from strategy to execution while maintaining high standards of quality.</li><li>Experience working in <strong>high-growth, entrepreneurial environments</strong>, ideally within marketplace, e-commerce, platform or aggregator businesses.</li><li>Comfortable operating in an environment where priorities evolve quickly and new ideas are tested and scaled.</li><li>Proactive, collaborative and results-oriented approach with strong ownership and accountability.</li></ul><p>What the Role Offers</p><ul><li>The opportunity to lead strategic marketing initiatives with major national and international consumer brands.</li><li>Significant ownership across partner strategy, campaign development and commercial growth.</li><li>Leadership responsibility for an established marketing team.</li><li>Exposure to senior stakeholders across marketing, sales, commercial, product and country leadership.</li><li>A fast-paced, international environment within the digital marketplace and e-commerce sector.</li><li>The opportunity to shape new growth initiatives across food, grocery and convenience delivery.</li></ul><p><br/></p> </div>