(Senior) E-Commerce Manager (f/m/d) – Berlin (hybrid) Remote
<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p>Are you an e-commerce manager with a passion for building best-in-class online experiences in the luxury sector? Royfort is seeking an e-commerce manager based in Berlin and fluent in German to own and elevate our Shopify store as our primary revenue channel.</p><p><br/></p><p><strong>About Royfort</strong></p><p>Royfort is a leading luxury brand in the home & living sector, founded by two former Google/Amazon employees. We have built a strong and loyal customer base, with tens of thousands of high-net-worth individuals who appreciate the quality and elegance of our products. Our customers are discerning, affluent, and value excellence.</p><p>At Royfort, we take the best elements of top tech company cultures to create an environment that prioritizes personal development, collaboration, and flexibility. You'll work with smart, driven people in a small, agile team where your contributions directly impact our success.</p><p><br/></p><p><strong>Your Responsibilities</strong></p><p>As E-Commerce Manager, you own the performance of our Shopify store - our primary revenue channel. This is a hands-on role focused on measurable results: conversion, revenue, and a shopping experience worthy of a luxury brand.</p><p><em>Own the Shopify Store</em></p><ul><li>Own the performance and continuous improvement of our Shopify (Plus) store as the primary revenue channel</li><li>Ensure a flawless mobile experience, where the majority of our traffic converts </li><li>Manage the store's tech stack and apps, and steer an external development agency - challenging their scope, quality, and timelines</li></ul><p><em>Conversion Rate Optimization (CRO)</em></p><ul><li>Drive CRO through ongoing improvements to site structure, navigation, product pages, and checkout flow</li><li>Run structured A/B tests: form clear hypotheses, set them up cleanly, and judge results by statistical significance </li><li>Use funnel analysis, session replays, and heatmaps to find and fix drop-offs</li></ul><p><em>Analytics and Reporting</em></p><ul><li>Track, analyze, and report on e-commerce KPIs (CVR, AOV, revenue per visitor, add-to-cart rate, checkout completion)</li><li>Diagnose performance issues directly from the data (e.g. a sudden drop in mobile checkout) and turn insight into action</li></ul><p><em>Merchandising and Trading</em></p><ul><li>Own on-site merchandising: collection structure, product sorting, search and filter logic, cross- and upselling</li><li>Plan and execute product launches, campaigns, and seasonal peaks on-site to actively drive revenue</li></ul><p><em>Brand Stewardship On-Site</em></p><ul><li>Ensure the storefront always reflects the luxury positioning of the brand - visually and editorially</li><li>Balance e-commerce best practice with brand integrity</li></ul><p><em>Cross-Functional Collaboration</em></p><ul><li>Work with marketing on traffic quality, landing pages, and campaign coordination</li><li>Work with operations and retail on product availability, product data, and a consistent experience across our online store and our shop-in-shops at KaDeWe and Breuninger</li></ul><p><br/></p><p><strong>About You</strong></p><ul><li>4+ years experience in D2C e-commerce, ideally with direct ownership of an online storefront</li><li>Proven experience managing a Shopify store (Shopify Plus a plus), including working with developers or agencies on UX, CRO, and technical improvements</li><li>Strong analytical skills: confident in GA4 and Shopify analytics, funnel analysis, and A/B testing</li><li>A track record of CRO work that moved real metrics</li><li>On-site merchandising / trading experience</li><li>Comfortable steering agency and freelancer relationships — able to challenge their work, not just manage it</li><li>Luxury or premium sensibility; experience with a 35+ / high-net-worth demographic is a plus</li><li>Hands-on, self-directed, and comfortable with ambiguity in a small team</li><li>Enthusiasm for working with AI tools (Anthropic) to automate and improve day-to-day work</li><li>Ability to multitask and prioritize in a fast-paced, small-team environment</li><li>Fluent in German and English</li><li>Reports directly to one of the founders</li></ul><p><strong>Interested? </strong>Contact us directly via email: valentin@royfort.de</p> </div>