Product & Marketing Analyst (all genders) – Stage+ – Deutsche Grammophon GmbH
<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> For over 100 years, Deutsche Grammophon has been one of the world’s most prestigious and influential music companies: We are the market leader in classical music. Our artists include stars such as Anne-Sophie Mutter, Anna Netrebko, Daniel Barenboim, and Rolando Villazón, as well as promising newcomers like Daniil Trifonov, Alice Sara Ott, and Camille Thomas. We also represent the outstanding artists and catalogs of the Decca, Mercury Classics, and ECM labels.<br/><br/>Analytics, big data and cloud technologies are essential to our business. In the world of digital distribution channels and social media, we have access to more information than ever before. In the area of data analytics, we conduct in-depth analyses to better understand the listening behaviour of music fans and thus optimally market our artists and improve the listening experience. The findings of our analysis have strategic implications, such as the engagement of talented artists, the design of marketing activities and the allocation of resources.<br/><br/>We are seeking a highly analytical and problem solver-oriented individual to join our team for our streaming platform Stage+. The successful candidate will be responsible for analyzing marketing campaigns and product data to provide insights and recommendations that will drive business growth and improve customer experience. The ideal candidate will be able to work cross-functionally with product and marketing teams, using data that will have a direct impact on the strategy of Stage+.<br/><br/>Here’s your chance to join! Effective immediately, we’re looking for a <strong>Product & Marketing Analyst (all genders)</strong> to join us at our Headquarters in <strong>Berlin</strong>. It will be a<strong> permanent full-time position</strong>.<br/><br/><strong>Your gig:<br/><br/></strong><ul><li>Strong analytical and problem-solving skills with the ability to analyze large data sets, identify trends and patterns, and provide insights and recommendations to both product and marketing teams</li><li>Develop and implement tracking concepts in our website and apps (mobile and TV)</li><li>Conduct A/B tests and experiments to optimize user experience on Stage+; as well as A/B tests for marketing campaigns across different channels</li><li>You work closely in the product development process, supporting the definition of success criteria and conduct analyses to support hypothesis</li><li>Stay closely to the marketing team, conducting analysis of marketing campaigns to evaluate their effectiveness and ROI, identify areas for improvement, and recommend optimizations to drive performance</li><li>Develop and maintain dashboards and reports to track and measure the success of Stage+'s KPIs</li><li>Stay up to date with the latest trends and technologies in marketing and product analytics and provide recommendations on how to incorporate them into our processes<br/><br/></li></ul><strong>We are keen to jam with you if you:<br/><br/></strong><ul><li>Have a Bachelor's degree in a relevant field such as Marketing Analytics, Statistics, Data Science, or Business Administration; a master's degree is a plus</li><li>You gained at least 2-3 years of experience in product analytics and marketing analytics, preferably in a consumer-facing industry (ideally in a platform / app / subscription-based environment)</li><li>You are experienced with Google Tag Manager, Mixpanel, Adjust and data visualization tools</li><li>You understand basics in finance to match performance data to our business success metrics</li><li>Strong project management skills with the ability to manage multiple projects simultaneously and deliver high-quality results on time</li><li>Knowledge of SQL, Python and Clarisights are a plus for this role</li><li>You feel confident and comfortable reading, writing, and speaking English; German skills are a plus but the willingness is to learn the language is a must<br/><br/></li></ul><strong>Your personality matters:<br/><br/></strong><ul><li>You have excellent communication and collaboration skills with the ability to work effectively with cross-functional teams</li><li>You feel most comfortable working within a dynamic environment and enjoy working towards a common goal together with interdisciplinary stakeholders</li><li>You value your excellent abilities in analytical thinking and out-of-the-box thinking</li><li>Your positivity and charisma inspire the people around you and enable you to transfer your knowledge in a highly engaging manner</li><li>You thrive working in a team that shares a growth- as well as hands-on-mindset and you would choose teamwork over heroism anytime<br/><br/></li></ul><strong>Our values, our compass, our culture:<br/><br/></strong><ul><li>Creativity – Home to Artists, Innovators and Entrepreneurs. </li><li>Connection – We are ONE team. </li><li>Passion – Music is our first love. </li><li>Responsibility – It’s up to us. </li><li>Diversity – Music is universal. </li><li>Factuition – Guided by head AND heart. <br/><br/></li></ul><strong>Our benefits – because you’re important to us:<br/><br/></strong><ul><li>Feel the music! – Thanks to a concert ticket budget, streaming service vouchers, employee discounts on physical music and merchandise products as well as various internal events</li><li>Enjoy flexibility! – Thanks to our hybrid work model you benefit from high flexibility and room for collaboration and interactions in our headquarter in Berlin</li><li>Time to relax! – You are more than your job, benefit from 30 vacation days plus fixed company closure days</li><li>Always on track! - Keep moving sustainably through the capital thanks to special rates for BVG tickets (public transport) and our job bike leasing offer</li><li>Develop yourself! - We offer professional development through various workshops and courses </li><li>Self-care matters! – We promote and support mental health with our Employee Assistance Program for all challenges in life (professional and private); we offer confidential counseling and coaching through a third-party provider<br/><br/></li></ul><strong>#joinuniversalmusic <br/><br/></strong>We look forward to receiving your application via our online application form! Please upload your documents (letter of motivation / cover letter, CV, references) as files and state your earliest starting date as well as salary expectations.<br/><br/><strong>MUSIC IS UNIVERSAL!<br/><br/></strong>As a large and globally operating company, Universal Music promotes diversity and opposes discrimination. We aspire to reflect the diversity represented by our artists through their music and individuality in our teams. We pledge ourselves to be an equal opportunity employer and enable individuals to express themselves – regardless of age, sex, gender, appearance, origin, faith, physical/mental ability, or sexual orientation.<br/><br/>If you are unsure about submitting an application because, for example, you do not fulfil all of the requirements, we would like to encourage you to try it nonetheless!<br/><br/><strong>#YOUatUMG</strong> </div>