<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Have you worked with premium consumer goods?</strong></p><p><br/></p><p><strong>Do you have 6+ years of experience in brand &amp; digital marketing?</strong></p><p><br/></p><p><strong>Have you managed trade marketing or retail activation programmes?</strong></p><p><br/></p><p><strong>MacGregor Black</strong> is partnering with a <strong>leading consumer goods business </strong>on the search for a <strong>Marketing Manager</strong>. This is a <strong>remote </strong>role, based in <strong>Germany</strong>.</p><p><br/></p><p><strong>Key Responsibilities:</strong></p><ul><li>Lead activation of global brand campaigns with precision targeting, optimisation and commercial impact</li><li>Partner with global media teams to translate strategy into locally relevant, brand-consistent execution</li><li>Drive demand across owned channels, retail platforms and eCommerce, prioritising conversion and efficiency over broad reach</li><li>Own and optimise media performance tracking, using data-driven insights to improve ROI</li><li>Plan and deliver joint trade marketing programmes with priority retail partners</li><li>Collaborate with eCommerce, retail and account teams on high-impact digital, in-store and omnichannel activations</li><li>Drive best-in-class eCommerce and retailer platform performance (product visibility, content quality, SEO readiness, conversion)</li><li>Lead influencer, partnership and seeding initiatives</li><li>Own brand presence at priority consumer and trade events</li><li>Lead rollout and optimisation of branded fixtures, POS materials and in-store environments across the DACH market</li><li>Ensure consumer-centric messaging and creative assets are consistently deployed across all touchpoints</li><li>Own local website execution, content, messaging, UX, brand expression</li><li>Provide market insights to global brand and product teams</li><li>Plan and deliver trade marketing campaigns with account managers and retail partners</li></ul><p><br/></p><p><strong>What We're Looking For:</strong></p><ul><li>6+ years' experience in brand marketing, ideally within premium consumer goods, design-led brands, or global organisations</li><li>Proven track record building and stewarding premium brands in-market</li><li>Demonstrated success delivering impactful marketing projects and campaigns</li><li>Very strong project management skills</li><li>Confident using data, insights and measurement to inform targeting and optimisation</li><li>Excellent collaboration, communication and stakeholder management skills in English and German</li><li>Strategic, hands-on marketer with performance-driven campaign experience across paid, owned and retail channels</li><li>Strong ability to translate consumer insights into precision execution</li><li>Proven experience partnering with sales teams and retail partners</li><li>Skilled in cross-functional collaboration across global brand, media, creative and regional teams</li><li>Experience in trade marketing, retail activation and performance marketing preferred</li><li>Experience managing events and in-store fixture projects a plus</li><li>Strong understanding of the DACH retail and eCommerce landscape, ideally within premium or branded goods</li><li>Commercially minded, data-driven, proactive, execution-focused</li><li>Comfortable working remotely and managing multiple stakeholders</li><li>Fluent in English and German, based in Germany</li></ul><p><br/></p> </div>