<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p>MacGregor Black are partnering with a <strong>Leading Nursery brand</strong> on the search for a <strong>Key Account Manager</strong>. This is a <strong>remote, DACH‑based role</strong>, requiring regular travel for customer meetings.</p><p><br/></p><p>As Key Account Manager DACH – Pure Play, you play a pivotal role in shaping how families across the DACH region discover and experience our client's brand — both online and in‑store. With a leading DACH pure-play retailer as your primary strategic partner, you ensure that the brand's premium product story, content, and execution consistently support parents in making confident, informed purchase decisions.</p><p><br/></p><p>This is a commercial, fast‑paced, and hands‑on role combining strategic account ownership with operational excellence. You will drive growth through strong joint business planning, performance management, forecasting, and campaign execution. Working cross‑functionally with Sales, Marketing, Ecommerce, Supply Chain, and Finance, you ensure plans move seamlessly from strategy to execution.</p><p><br/></p><p><strong>Key Responsibilities:</strong></p><p><br/></p><ul><li>Own and manage the relationship with a key strategic pure‑play retail partner and selected DACH pure‑play retailers</li><li>Define and execute a clear long‑term vision for strategic account partnerships</li><li>Build, manage, and deliver Joint Business Plans (JBPs) to drive sustainable growth</li><li>Track sell‑in and sell‑out performance, proactively identifying opportunities and risks</li><li>Deliver accurate Latest Estimates (LE) and maintain high forecast accuracy</li><li>Monitor promotions, margins, and commercial investments to optimise ROI</li><li>Identify distribution, assortment, and product‑range expansion opportunities</li><li>Own monthly sales forecasts in close alignment with demand and stock planning</li><li>Drive digital sales performance by improving product pages, content accuracy, and conversion</li><li>Review and optimise campaign and promotional performance, embedding continuous improvement</li><li>Partner with Marketing and Ecommerce to ensure brand‑consistent, effective retail media activation</li><li>Prepare and lead monthly performance reviews with key accounts</li><li>Analyse sales trends, online performance, stock health, risks, and opportunities</li><li>Maintain accurate CRM inputs, internal reporting tools, and performance trackers</li><li>Revenue vs. budget</li><li>Promotional ROI</li><li>Digital shelf quality &amp; content health</li><li>Margin performance</li><li>Stock health and availability</li><li>Distribution and assortment growth</li><li>In‑store &amp; online brand standards compliance</li><li>Forecast accuracy</li><li>Accelerated sell‑out growth and market‑share gains with strategic DACH partners</li><li>Best‑in‑class digital shelf quality and retail execution</li><li>Trusted, senior‑level strategic partnerships with key customers</li><li>High forecast accuracy and healthy, well‑balanced stock levels</li><li>Measurable improvements in conversion, ROI, and brand visibility</li></ul><p><br/></p><p><strong>What We're Looking For:</strong></p><p><br/></p><ul><li>Proven experience managing or supporting major DACH national accounts, ideally including online pure players</li><li>Strong analytical capability with advanced Excel skills and confidence interpreting sales and performance data</li><li>Solid understanding of digital sales performance, online content quality, and campaign execution</li><li>Commercially minded with strong planning, forecasting, and organisational skills</li><li>Confident communicator and collaborative partner across internal teams and customer organisations</li><li>Willingness to travel regularly across the DACH region</li></ul> </div>