<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>Department: </strong>Marketing<br/><br/><strong>Employment Type: </strong>Full Time<br/><br/><strong>Location: </strong>Korneuburg, Austria<br/><br/><strong>Compensation: </strong>€90,000 / year<br/><br/><strong>Description<br/><br/></strong><strong><em>About the role:</em></strong><em> Reporting to the CMO, the MarCom Director is responsible for translating business goals into clear marketing plans and delivering revenue growth through brand-led marketing.<br/><br/></em><em>This role owns the end-to-end Marketing &amp; Communications strategy across the UK and Europe, with accountability for scaling marketing’s contribution to revenue. Key priorities include doubling UK performance and accelerating European growth over the next 12–24 months.<br/><br/></em><em>ATL is a core growth channel. You will lead the strategy, testing and scaling of ATL activity (TV, radio, print), ensuring campaigns deliver measurable demand and commercial outcomes.<br/><br/></em><em>You will also lead the expansion of marketing across European markets, including Germany and France, building the structure, localisation approach and execution model required to scale effectively.<br/><br/></em><em>Internally, you will improve the internal creative capability to reduce reliance on external agencies and increase production. You will lead a multi-disciplinary team across Brand, Creative, Campaigns and Social, ensuring clear direction, accountability and delivery standards.<br/><br/></em><em>This is a hands-on leadership role requiring both strategic thinking and operational execution.<br/><br/></em>Key Responsibilities<br/><br/><strong>Getting Started...<br/><br/></strong><ul><li>Understand current marketing performance across ATL, BTL and Social, including contribution to revenue.</li><li>Review existing campaigns, creative output and agency setup.</li><li>Assess team capability, structure and ways of working.</li><li>Build relationships with key stakeholders across Growth, Product, Data, Operations and CS/CEC.</li><li>Take ownership of the MarCom marketing plan, budget and priorities.</li><li>Deliver your first integrated ATL + BTL + Social campaign with clear, measurable outcomes.<br/><br/></li></ul><strong>Establishing Your Impact…<br/><br/></strong><ul><li>Own the Marketing &amp; Communications strategy across all markets.</li><li>Translate business targets into clear quarterly and monthly marketing roadmap with clear priorities and accountability.</li><li>Lead ATL and BTL strategy in the UK, ensuring campaigns are tested, optimised and scaled based on performance.</li><li>Define and execute the roadmap for ATL expansion across European markets.</li><li>Drive European growth by establishing effective localisation, messaging and campaign execution across markets and channels.</li><li>Own brand localisation, ensuring tone of voice and copy are adapted for local audiences while maintaining consistency.</li><li>Manage senior stakeholder relationships across departments and ensure marketing is aligned with business priorities.</li><li>Lead major cross-business initiatives requiring senior coordination and delivery ownership.</li><li>Own audience segmentation, targeting and insight development across markets. <br/><br/></li></ul><strong>Driving Excellence…<br/><br/></strong><ul><li>Improve the quality and effectiveness of marketing output across all channels.</li><li>Strengthen the internal creative function, reducing reliance on external agencies.</li><li>Implement clear planning, briefing and execution processes.</li><li>Ensure the team operates with clear roles, ownership and accountability.</li><li>Embed performance tracking across all marketing activity, including ATL.</li><li>Use data and insight to inform decisions and improve outcomes.</li><li>Continuously optimise campaigns through testing of creative, messaging and media.</li><li>Introduce structured testing of new channels and opportunities, with a focus on scalable, commercially viable results.</li><li>Identify and implement automation opportunities, particularly across social and content workflows.</li><li>Own budgeting, forecasting and spend tracking, ensuring clear prioritisation and return on investment.<br/><br/></li></ul><strong>Brand and Comms operations<br/><br/></strong><ul><li>Own the marketing planning architecture, including campaign calendars, channel frameworks and briefing models.</li><li>Implement ways of working that improve cross-team collaboration and reduce operational friction.</li><li>Partner with Growth and Data teams to align on measurement, attribution and demand generation.</li><li>Manage agency relationships to ensure high standards of delivery, strategic contribution and accountability.</li><li>Build scalable systems and processes to support expansion into additional European markets.<br/><br/></li></ul>Skills, Knowledge and Expertise<br/><br/><strong>Key Goals &amp; Objectives:<br/><br/></strong><ul><li>Drive measurable revenue growth through ATL &amp; BTL marketing across the UK and Europe.</li><li>Scale ATL as a core growth channel, delivering consistent demand generation.</li><li>Successfully launch and scale ATL activity in new European markets.</li><li>Rebuild internal creative capabilities and reduce reliance on external agencies.</li><li>Ensure consistent, high-quality brand output across all channels and markets.</li><li>Establish clear alignment between marketing activity and business goals.</li><li>Ensure marketing investment drives measurable commercial impact, including lead generation and customer acquisition.</li><li>Create clear alignment between business goals and marketing priorities, improving visibility across the organisation.</li><li> Strengthen team effectiveness through improved structure, planning and leadership support.</li><li>Elevate creative quality and brand distinctiveness across all outputs.</li><li>Develop PR and communications capabilities as part of a fully integrated MarCom function.<br/><br/></li></ul><strong>Key Responsibilities:<br/><br/></strong><ul><li>Lead brand, reputational and commercial growth.</li><li> Translate business goals into clear marketing priorities and execution plans.</li><li>Own budget allocation, forecasting and investment decisions.</li><li>Advocate for channel investment based on performance, insight and growth opportunities.</li><li>Lead ATL strategy and execution across the UK and European markets.</li><li>Oversee brand positioning, messaging and localisation across markets.</li><li>Lead and develop the MarCom team, setting clear expectations and support team development, including performance management and career progression.</li><li>Remove unnecessary complexity and ensure the team is focused on high-impact work.</li><li>Lead major projects and ensure delivery against business objectives.<br/><br/></li></ul><strong>Essential Skills &amp; Experience:<br/><br/></strong><ul><li>7+ experience in a senior Marketing, Brand or MarCom leadership role (Director or equivalent) in an international environment</li><li>Strong track record of driving revenue growth through brand-led marketing.</li><li>Deep experience in ATL, including TV and large-scale campaigns.</li><li>Experience launching and scaling marketing activity across European markets (e.g. Germany, France).</li><li>Commercially driven, with a clear understanding of how marketing impacts revenue.</li><li>Experience managing significant budgets and making investment decisions.</li><li>Strong leadership skills with experience improving team performance.</li><li>Ability to operate at both strategic and operational levels.</li></ul> </div>