<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <ul><li>Lead strategy for paid social and test and learn roadmap</li><li>Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy</li><li>Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis</li><li>Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities</li><li>Scale our new TikTok program and identify key optimization and creative opportunities</li><li>Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program</li><li>Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns</li><li>Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products</li><li>Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics<br/><br/></li></ul><strong>Experience<br/><br/></strong><ul><li>6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.</li><li>Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets</li><li>Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends</li><li>Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing</li><li>Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace</li><li>Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.</li><li>Comfort spinning up content to post on social is a plus<br/><br/></li></ul>Salary and Perks<br/><br/><strong>Pay range:</strong> $120K - $165K<br/><br/><ul><li>Annual bonus</li><li>Health, dental, vision &amp; mental health insurance</li><li>401(k) with company match</li><li>Flexible PTO</li><li>Monthly $100 wellness stipend</li><li>Various other perks<br/><br/></li></ul><strong>About Everly Health<br/><br/></strong>Transforming lives with modern, diagnostics-driven care. </div>