Global Marketing Director
<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Our client is an international premium beauty company with a strong heritage and ambitious growth plans. </strong></p><p><strong>As the company enters its next phase of development, it is looking for a Global Marketing Director to work closely with the CEO to lead the next stage of a well-established premium brand.</strong></p><p><strong>This is a unique opportunity to define the long-term brand strategy, build a best-in-class marketing function, lead and develop the marketing team, and accelerate growth. </strong></p><p><strong>Combining strategic vision with hands-on execution, you will play a pivotal role in transforming a product-driven organization into a distinctive and desirable global brand.</strong></p><p><br/></p><p><strong>Role and Key responsibilities</strong>:</p><p>1. Define and drive the marketing strategy</p><ul><li>Define and evolve the brand positioning and value proposition to build a distinctive and consistent brand.</li><li>Translate scientific concepts into compelling consumer propositions and luxury storytelling.</li><li>Develop the 3-year marketing strategy in partnership with the Product Development Director and the CEO.</li><li>Bring market, customer and commercial insights to influence product and business decisions.</li><li>Own the marketing budget and maximize business impact through effective investment decisions.</li></ul><p>2. Accelerate brand growth and customer engagement</p><ul><li>Develop and execute the annual marketing plan across communication, digital, product launches and brand activations.</li><li>Lead cross-functional execution with the Digital and Product teams.</li><li>Strengthen brand awareness, customer engagement and the customer journey across all markets.</li><li>Measure marketing performance and continuously optimize initiatives to maximize business impact.</li></ul><p>3. Build marketing excellence and performance</p><ul><li>Build a performance-driven marketing culture through KPIs, dashboards and data-driven decision making.</li><li>Design the future marketing operating model, establishing effective governance, processes and ways of working.</li><li>Develop a Marketing Playbook to enable consistent brand execution and accelerate local activation across international markets.</li><li>Challenge marketing plans and priorities to continuously improve performance and business impact.</li></ul><p><br/></p><p><strong>What we're looking for?</strong></p><p>You are a growth-focused marketing leader with the ability to connect strategy, execution, and business results. You combine strong analytical thinking with creativity, leadership.</p><p><strong>Experience:</strong></p><ul><li>12 to 15 years of progressive marketing experience, including exposure to digital marketing.</li><li>Proven experience in both strategic and operational marketing roles.</li><li>International experience in a global or regional role, or significant experience working abroad.</li><li>Experience in premium beauty, professional skincare or cosmetics is preferred. Open to FMCG and Luxury goods (fragrances, fashion, jewellery, premium consumer brands)</li><li>Experience in the US market and/or Swiss Market is a plus.</li></ul><p><br/></p><p><strong>Key competencies</strong></p><ul><li>Strategic Brand & Marketing Management</li><li>Customer & Market Insights</li><li>Marketing Performance & Analytics</li><li>Operational Marketing & Marketing Excellence</li><li>Digital Marketing strong understanding</li><li>A strategic yet hands-on leader.</li><li>Comfortable influencing and challenging stakeholders.</li><li>Entrepreneurial with a builder mindset.</li><li>Passionate about developing people and teams.</li><li>Structured, analytical and able to simplify complexity.</li><li>Curious, proactive and results-oriented.</li><li>Internationally minded, with a strong aesthetic sensitivity.</li></ul><p><br/></p><p><strong>Why join us?</strong></p><ul><li>Work closely with an entrepreneurial CEO who values trust, initiative and constructive challenge.</li><li>Shape the future of an established premium beauty brand with a high level of autonomy and ownership.</li><li>Join a human-sized company with the international exposure</li><li>Lead and develop a passionate marketing team in a collaborative and supportive environment.</li><li>Be part of a company where people, collaboration and long-term relationships are genuinely valued.</li><li>Benefit from a flexible way of working, including hybrid working and the possibility to work remotely from abroad for a limited period each year.</li><li>Be part of a company focused on long-term value creation rather than short-term results.</li><li>Transparent and fair compensation practices with salary ranges adjusted to local markets</li><li>Commitment to diversity, inclusion, and equal opportunity for all qualified candidates.</li></ul><p><br/></p><p><em>Relocation package for candidates moving to Switzerland</em></p> </div>