Global B2B Performance Marketing Manager

None  •  Marketing & Communication  •  München, Germany

<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p>What is Embat?</p><br/><p>Embat is one of the fastest-growing FinTech scale-ups in Europe. Founded in 2021, we are on a mission to redefine how mid-market and enterprise companies interact with their money. We don’t just offer visibility; we are building the financial operating system for modern finance teams.</p><br/><p>Our platform empowers CFOs, treasury teams and finance leaders to centralize their banking, automate manual processes, and access real-time financial information to make smarter business decisions.</p><br/><p>From SaaS to Financial Infrastructure</p><br/><p>What started as a treasury management platform has evolved into something much bigger. Today, Embat combines treasury software, payments, banking connectivity and AI-powered intelligence into a single platform designed to eliminate manual financial processes and replace outdated spreadsheet-based workflows.</p><br/><p>We are currently building <strong>EmbatOne</strong>, our proprietary banking infrastructure, bridging the gap between traditional banking and seamless digital operations. Alongside this, <strong>Tellme</strong>, our AI financial assistant, enables finance teams to access complex financial insights through natural language, transforming how financial information is consumed and acted upon.</p><br/><p>Scale &amp; Impact</p><br/><ul><br/><li><strong>The Team:</strong> We are a team of 150+ talented professionals across Spain, the UK and the DACH region, bringing together expertise in fintech, banking, software engineering, payments and AI. We are united by a culture of ownership, ambition and collaboration.</li><br/><li><strong>The Volume:</strong> Thousands of finance professionals rely on Embat to manage critical treasury operations, payments and cash visibility. Our infrastructure processes high-volume financial workflows with the reliability, security and scalability required by multinational companies.</li><br/><li><strong>The Backing:</strong> In May 2026, Embat secured a €30M Series B led by Cathay Innovation, with continued backing from Creandum, Samaipata, 4Founders Capital and VentureFriends. This milestone is accelerating our international expansion and strengthening our ambition to become the AI-native treasury platform powering the next generation of global finance teams.</li><br/></ul><br/><p><strong>What are we looking for?</strong></p><br/><p>We are looking for a <strong>Global B2B Performance Marketing Manager</strong> to lead our acquisition strategy and drive growth through paid channels across our principal markets (Spain, UK and DACH)</p><br/><p>This role is key to acquiring new B2B clients by effectively managing paid marketing campaigns. You will play a strategic role in achieving key business objectives, using data to measure channel performance and determining how best to allocate marketing investment across competing opportunities, with a primary focus on Google Ads and LinkedIn Ads.</p><br/><p><strong>What will you do?</strong></p><br/><p>Your main responsibilities will be:</p><br/><p><strong>Paid Strategy &amp; Execution</strong></p><br/><ul><br/><li>Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.</li><br/><li>Lead SEM Strategy: Oversee strategy and hands-on management of SEM campaigns. This includes keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.</li><br/><li>Drive Paid Social Growth: Develop, execute, and scale paid social marketing strategies on LinkedIn Ads. You will plan campaign budgets, pacing, and forecasting to achieve revenue targets.</li><br/><li>Creative Optimization: Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.</li><br/></ul><br/><p><strong>Analytics &amp; Performance</strong></p><br/><ul><br/><li>Google Tag Manager &gt;</li><br/><li>Track and optimize ROI: Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.</li><br/><li>Data Analysis: Monitor campaign performance using analytics platforms (e.g., GA4, Google Ads, LinkedIn Ads, Looker). Experience with Google Cloud Platform (BigQuery) and SQL is preferred.</li><br/><li>Reporting: Build clear performance dashboards and deliver actionable insights to stakeholders. You will conduct deep-dive analyses (e.g., cohort, LTV/CAC, funnel drop-off) to influence growth strategy.</li><br/></ul><br/><p><strong>Collaboration &amp; Innovation</strong></p><br/><ul><br/><li>Sales Alignment: Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.</li><br/><li>Test &amp; Learn: Lead projects to inform best practices, bringing new ideas and testing trends. You will identify new platforms and tools to expand acquisition opportunities.</li><br/><li>AI Integration: Implement new AI workflows for creative generation and optimization to improve efficiency.</li><br/></ul><br/><p><strong>What are we looking for?</strong></p><br/><ul><br/><li>Experience: 7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.</li><br/><li>SEM Expertise: Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads.</li><br/><li>Paid Social Expert: Deep knowledge of LinkedIn Ads strategy for B2B audiences.</li><br/><li>Technical Skills: Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot. Knowledge of SQL and BigQuery is a plus.</li><br/><li>Soft Skills: Strategic mindset, strong analytical thinking, autonomy, and attention to detail.</li><br/><li>Languages: Fluent English and Spanish or German is a must.</li><br/></ul><br/><p><strong>What comes with working at Embat?</strong></p><br/><p>We provide the platform for you to reach your highest professional and personal goals. At Embat, you’ll work in an agile, high-performance environment where we ditch bureaucracy in favor of ownership and impact. We give you the space to lead, build, and create real value for our users from day one.</p><br/><ul><br/><li><strong>Expert Mentorship:</strong> Work hand-in-hand with leaders experienced in scaling finance operations in high-growth environments.</li><br/><li><strong>Ongoing Education:</strong> Access to continuous learning opportunities and professional development.</li><br/><li><strong>Performance Reviews:</strong> Structured feedback twice a year to ensure you are consistently evolving.</li><br/><li><strong>Latest Tech:</strong> Choose the hardware and tools you need to do your best, most impactful work.</li><br/><li><strong>Hybrid &amp; Flexible:</strong> A modern hybrid setup (40% remote) with flexible schedules to balance your life and work.</li><br/><li><strong>Generous Vacation:</strong> 23 paid working days per year, plus your birthday, plus public holidays.</li><br/><li><strong>Tenure Rewards:</strong> We value loyalty. Get 1 additional vacation day for every year at Embat (up to 3 extra days).</li><br/><li><strong>Team &amp; Culture:</strong> Monthly team-building plans, annual Embacation offsite event in Spain</li></ul> </div>

Job Overview
  • Datum der Veröffentlichung

    Jun 05, 2026

  • Kategorie

    Marketing & Communication

  • Job Type

  • Standort

    München, Germany

  • Arbeitgeber

    Embat

  • Source

    LinkedIn