<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p>An internationally growing consumer brand with a strong direct-to-consumer business is looking for a leader who brings performance marketing, digital brand campaigns, and CRM together under one roof.</p><p><br/></p><p><strong>About the Company</strong></p><p>The company serves customers across numerous markets in Europe and the US, driving its digital and CRM business with an international team based in the greater Munich area.</p><p>Content, UX, merchandising, and brand marketing work closely together to shape the digital customer journey consistently across every touchpoint.</p><p><br/></p><p><strong>Your Responsibilities</strong></p><ul><li>Develop and own the global digital marketing and CRM strategy across performance marketing, digital brand campaigns, and lifecycle communications.</li><li>Steer campaigns across Google, Meta, display, affiliate, and email marketing, ensuring full-funnel impact.</li><li>Scale personalization and marketing automation across the customer journey with leading marketing automations tools and a CDP.</li><li>Lead and develop a growing international team of performance, paid social, CRM, and retention specialists.</li><li>Define and analyze KPIs such as traffic, ROAS, conversion, retention, and CLV to guide continuous optimization.</li><li>Support regional markets, including Europe and the US, with tailored digital strategies aligned to global brand objectives.</li></ul><p><br/></p><p><strong>Your Profile</strong></p><ul><li>Several years of leadership experience (minimum Teamlead) in full-funnel D2C digital marketing, ideally in an omni-channel environment.</li><li>Proven track record in performance marketing, direct-to-consumer CRM, and email marketing.</li><li>Strong understanding of key digital channels — Google, Meta, display, affiliate — as well as lifecycle marketing.</li><li>Hands-on experience with tools such as Google Analytics 4, Salesforce Marketing Cloud, and Meta Ads Manager.</li><li>Strong analytical mindset with experience in data-driven decision-making using KPIs like CLV and ROAS.</li><li>Fluent English; German is a plus.</li></ul><p><br/></p><p><strong>Why is the Role interesting?</strong></p><ul><li>Well known and established consumer brand with strong international growth ambitions.</li><li>Ownership of performance marketing, brand campaigns, and CRM in one role instead of siloed responsibility.</li><li>Genuine test-and-learn culture with room to pilot new growth and targeting approaches.</li><li>International team with leadership scope across multiple locations and markets.</li><li>As the US business grows and marketing automation infrastructure expands, the role develops into the central interface between performance, brand, and CRM at a global level.</li></ul><p><br/></p><p><strong>Flexibility -On-Site </strong></p><ul><li>Hybrid working with a core base in Munich, working closely with an internationally distributed team. 3-4 days on-site presence in Munich is required.</li></ul><p><br/></p><ul><li>Applications from outside Germany with the desire to relocate to Munich, are welcome, too!</li></ul><p><br/></p> </div>