Digital Content Manager

None  •  Marketing & Communication  •  München, Germany

<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>About the job</strong></p><p>At Joie, we design thoughtful, high-quality baby gear that supports families through everyday moments and meaningful milestones. Our products are created to make life with little ones simpler, smarter, and more enjoyable.</p><p><br/></p><p>As part of a global portfolio of leading juvenile brands, Joie serves families across EMEA, APAC, and the Americas, delivering accessible, well-crafted products that combine global brand consistency with local relevance.</p><p><br/></p><p>We are seeking a <strong>Digital Content Manager (m/f/d)</strong> to lead Joie’s global digital content strategy across social media, websites, and email, delivering a consistent and high-quality brand experience across markets.</p><p><br/></p><p>This role serves as the key link between the global brand team, regional marketing teams, and e-commerce partners, ensuring content is scalable, locally adaptable, and aligned with business priorities.</p><p><br/></p><p>As both a strategic leader and people manager, the Digital Content Manager will establish content standards, optimize processes, and develop a high-performing team to deliver measurable engagement and business results.</p><p><br/></p><p>*Please note that this is a full-time onsite position, and attendance in the office is required Monday through Friday.</p><p><br/></p><p><strong>What you'll do </strong></p><p><strong>Global Content Strategy &amp; Planning</strong></p><p>•Own Joie’s global digital content strategy across social, web, and email channels</p><p>•Build, maintain, and govern a single, integrated global content calendar across digital channels</p><p>•Lead cross-functional planning with regional marketing teams and ecommerce partners to align product launches, campaigns, and key commercial moments</p><p>•Balance global brand consistency and priorities with regional market needs, enabling effective localization</p><p><br/></p><p><strong>Social Media Leadership</strong></p><p>•Own and evolve Joie’s global organic social media strategy across Instagram, Facebook, TikTok, YouTube and emerging platforms</p><p>•Oversee global social content planning and execution in alignment with the broader global content calendar</p><p>•Manage and develop the Social Media Manager, including goal setting, performance management, and capability development s</p><p>•Ensure global social content is built for scalability and localization across subsidiaries and distributor markets</p><p>•Partner with PR and customer service teams to establish clear community management standards and escalation protocols</p><p><br/></p><p><strong>Website Content Oversight</strong></p><p>•Oversee global brand content across EMEA, LATAM, and APAC Joie websites, in partnership with regional teams, IT and ecommerce</p><p>•Manage and develop the Website Coordinator, driving clear priorities, workflows, and quality standards</p><p>•Ensure website content aligns with global brand storytelling, campaign priorities, commercial objectives, and content timing</p><p>•Optimize content to effectively communicate product features, merchandiss across the range, and help consumer decision making</p><p><br/></p><p><strong>Email Marketing Collaboration</strong></p><p>•Partner with the EU ecommerce team on global and regional email marketing initiatives</p><p>•Ensure alignment of email content with broader campaign strategy and global content calendar</p><p>•Review and approve email content and design to ensure consistency with brand standards</p><p><br/></p><p><strong>Platforms, Tools &amp; Governance</strong></p><p>•Own Joie’s digital content and social media platforms (e.g., Hootsuite and related tools)</p><p>•Establish scalable workflows, governance models, and onboarding processes for regional teams</p><p>•Evaluate and implement tools to improve content planning, execution, and reporting</p><p>leadership &amp; performance</p><p>•Lead, coach, and develop a small global digital content team</p><p>•Define, track and report on digital content KPIs tied to brand and commercial outcomes</p><p>•Deliver clear, actionable insights to global marketing leadership</p><p>•Contribute to long-term planning for content scalability, channel evolution, and capability building</p><p><br/></p><p><br/></p><p><strong>What you'll bring </strong></p><p>•6-9+ years of experience in digital content, social media, or digital marketing roles</p><p>•Fluent in English (required)</p><p>•Fluent in German strongly preferred</p><p>•Proven people leadership experience, including direct management and development of team members</p><p>•Experience operating in global or multi-market environments</p><p>•Strong understanding of content strategy across social, web, and email</p><p>•Experience managing digital platforms and content workflows</p><p>•Highly organized with strong communication and stakeholder management skills</p><p><br/></p><p><br/></p><p><strong>What You’ll Get: </strong></p><ul><li><strong>Dynamic Global Environment:</strong> Gain hands-on experience in a rapidly growing international company, with exposure to global best practices.</li><li><strong>Diverse &amp; Supportive Team:</strong> Collaborate with a talented, multicultural team and learn from a wide range of professional backgrounds.</li><li><strong>Professional Development:</strong> Grow your skills and career while working with by industry experts.</li></ul><p></p> </div>

Job Overview
  • Datum der Veröffentlichung

    Jul 23, 2026

  • Kategorie

    Marketing & Communication

  • Job Type

  • Standort

    München, Germany

  • Arbeitgeber

    Joie International

  • Source

    LinkedIn