<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Responsibilities: </strong> </p><p> </p><ul><li><strong>Product Marketing Strategy:</strong> Develop and execute the product marketing strategy for the AI Advisory services, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness. </li><li><strong>Product Launch Leadership:</strong> Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders. </li><li><strong>Positioning &amp; Messaging:</strong> Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Advisory drives value stream innovation for clients. </li><li><strong>Integrated Marketing Campaigns:</strong> Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase product adoption. </li><li><strong>Account-Based Marketing (ABM):</strong> Develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence. </li><li><strong>Performance Measurement &amp; Analytics:</strong> Measure and report on marketing and GTM program performance, evaluate campaign effectiveness, and provide data-driven insights and recommendations for continuous improvement. </li><li><strong>Market &amp; Competitive Intelligence:</strong> Track AI industry trends, analyze analyst reports, and perform competitive analysis to inform GTM strategy, positioning, and product development. </li><li><strong>Content &amp; Enablement Management:</strong> Develop and maintain product website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives. </li></ul><p> </p><p><strong>Qualifications:</strong> </p><ul><li>7+ years of B2B marketing and product marketing experience in high-growth SaaS or enterprise software companies. </li><li>Proven track record of creating and executing successful product marketing strategies and go-to-market plans, including product launches. </li><li>Strong analytical skills to conduct market research, competitive analysis and customer insights to drive strategy. </li><li>Expertise in positioning, messaging and value proposition development. </li><li>Experience in sales enablement, developing collateral, training and tools that support revenue growth. </li><li>Ability to track and measure marketing success metrics, including impact on pipeline, revenue, and GTM ROI. </li><li>Strong project management skills with the ability to manage multiple projects simultaneously. </li><li>Effective at building cross-functional relationships and influencing stakeholders, with excellent communication, presentation and interpersonal skills. </li><li>Experience managing external agencies to produce high-quality marketing materials and programs. </li><li>Ability to excel in fast-moving, dynamic environments while applying creative and innovative problem-solving. </li><li>Degree in Marketing, Business Administration; MBA preferred.</li></ul> </div>