For years, European firms relentlessly outsourced production, prioritizing cost reduction over strategy. A decade later, China absorbed know-how and outcompeted on price, leaving Western companies squeezed between a cheaper China and a more innovative US. Their only alternative is reshoring to restart innovation, yet both robots and labor remain cheaper in Asia. Xelerit enables reshoring by making automation faster and cheaper. Our hardware & application-agnostic AI co-pilot for industrial automation firms accelerates robot programming 4x, slashing software costs. With 25% of manufacturers reinvested capital flowing into automation annually, the market exceeds $200B. Behind Xelerit are Camilla Mazzoleni & Riccardo Maggioni (ETH Robotics) and Federico Martelli (HSG SIM). Venture Kick funds