waterdrop® is a fast-growing hydration brand based in Vienna, Austria, disrupting the beverage industry with its innovative waterdrop® Microdrink and global hydration platform. The company's mission is to encourage people to drink more water in a sustainable way, with its sugar-free, flavored cubes dissolving in water to enrich it with natural fruit & plant extracts and valuable vitamins. waterdrop® is significantly reducing plastic use and CO2 emissions, thanks to its individual recyclable packaging for each cube. The company also partners with Plastic Bank, pledging to collect one plastic bottle for every 12-pack sold. waterdrop® has grown to have more than 2 million online customers and over 300 employees, with product listings in over 20,000 retail outlets and more than 40 waterdrop® stores worldwide.