Viva Maia's mission is to promote Mexican naturopathy in the form of natural cosmetics throughout Europe, making Mexico's rich culture more accessible to more people. Herbert was born and raised in Mexico, where his entire family still resides. Verena visited Mexico for the first time after graduating from high school and fell in love with the nation and its natural beauties. She is now a beauty guru with her own social media channel, and she collaborates with the Mexican manufacturer to create distinctive Viva Maia compositions.