Upway is an online marketplace specializing in professionally refurbished electric bicycles. Founded in 2021, the company acquires pre-owned e-bikes, reconditions them at dedicated facilities called UpCenters, and resells them through its website with a warranty. Its mission is to make electric mobility accessible and sustainable by providing a reliable and affordable alternative to new e-bikes. Upway operates in several European countries and the United States, having raised significant venture capital to fuel its rapid expansion.