SHEGLAM is a global cosmetics brand, launched in 2019, offering affordable, high-quality, and cruelty-free makeup, skincare, and hair products. As a beauty spin-off from the e-commerce giant SHEIN, it operates with a direct-to-consumer model and has rapidly expanded its market presence across over 40 countries. The brand is known for its strong social media engagement and aims to make creative beauty accessible to a broad consumer base.