msg for automotive is a business unit within the msg group that provides IT and consulting services for the automotive industry. It focuses on developing digital platform solutions, optimizing processes, and establishing future-oriented business models for automotive manufacturers and suppliers. The unit supports companies along the entire automotive value chain in their digital transformation, addressing trends like software-defined vehicles, electric propulsion, and sustainability. It was formally established as a GmbH in September 2024, consolidating previous automotive business units of msg systems ag.