Lovehoney is a British e-commerce retailer, manufacturer, and distributor of pleasure products and accessories, including sex toys, lingerie, and erotic gifts. Founded in Bath in 2002, the company aimed to destigmatize sexuality and promote sexual happiness. In 2021, Lovehoney merged with WOW Tech Group and acquired Amorana, forming the Lovehoney Group, which is now recognized as the world's largest sexual wellness company.