Emarsys is an omnichannel customer engagement platform that provides digital marketing software, offering predictive analytics, customer intelligence, and marketing automation applications. It enables businesses to create personalized, cross-channel campaigns across various touchpoints like email, web, and mobile. Acquired by SAP in 2020, Emarsys now operates as part of SAP's Customer Experience business unit, known as SAP Engagement Cloud or SAP Emarsys. The platform helps companies accelerate time to value, deliver superior one-to-one experiences, and produce measurable results for their customers.