hy Consulting Group is a Berlin-based management consultancy specializing in strategy, innovation, pricing, and sales. Founded in 2017, the firm supports corporations, mid-sized companies, private equity funds, and high-growth technology and digital companies. They focus on helping clients identify disruptive business model risks and scalable business opportunities, having delivered over 600 projects for more than 275 clients. As of February 2026, hy operates as an independent, partner-led consultancy after a management buy-out from Axel Springer.