GUURU's cloud-based customer interaction solution helps companies meet today's requirements in customer support: fully scalable, 24/7 and instant live chat support on all digital channels. Through AI-driven smart routing, incoming support questions are sent as push notifications to either certified product users  so-called Guurus  who share their knowledge and expertise with support seeking customers; or to the GUURU SmartBot for automated answers. With the help of machine learning, he SmartBot knowledge base constantly grows by processing the content of the peer-to-peer live chat content. This not only saves costs, but also improves the quality of service and response speed, while boosting sales.