Bluefish AI is an enterprise AI marketing platform that helps Fortune 500 brands manage their narrative and visibility across generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. It pioneered Generative Engine Optimization (GEO) as a new marketing technology category. The platform offers tools for AI monitoring, optimization, and measurement, enabling brands to understand and influence how AI systems portray their products and services to consumers. Bluefish aims to help companies manage visibility and reputation within these new digital pathways.