<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Position: Website Manager (Conversion &amp; User Experience focused)</strong></p><p><em>Location: Berlin (Hybrid) | Reporting to: CMO | Level: Mid-level | Start: As soon as possible</em></p><p><br/></p><p><strong>About Scandinavian Biolabs</strong></p><p><span>Scandinavian Biolabs is a science-driven hair care brand founded in Denmark, with a mission: to make bio-harmonic, science-backed hair longevity products part of people's daily lives. We exist to redefine how hair loss is treated through clinically backed, high-efficacy solutions, and our ambition is to become the most trusted global leader in natural, science-backed hair health.</span></p><p><br/></p><p><span>We are expanding rapidly across Europe and the U.S., and we are building the organisational foundations to match that growth. Our culture is built on ownership, transparency, and evidence-based thinking. We move with speed and intention, and we expect the same from the people who join us.</span></p><p><br/></p><p><strong>About the role</strong></p><p><span>The </span><strong>Website Manager owns the performance of our online store as a conversion engine</strong><span>. This role is accountable for one clear outcome: </span><strong>continuously improving website performance by understanding the user journey end to end, pinpointing where customers drop off, and closing those gaps. </strong></p><p><br/></p><p><span>You will translate behavioural data into prioritised hypotheses, design solutions, and ship them in close partnership with developers and our UX/UI designer. You will also keep us ahead of the market by regularly benchmarking competitors and leading D2C subscription brands on design, features, and communication. </span></p><p><br/></p><p>This is a role for someone who is genuinely curious about customer behaviour, rigorous in their approach to experimentation, and comfortable taking ownership of outcomes. This is a hybrid role based in Berlin, with regular in-office days at our dedicated location, and candidates must be based in or willing to relocate to Berlin. You will work directly with the CMO to support scaling profitable, high-converting growth across our key markets.</p><p><br/></p><p><strong>Key responsibilities</strong></p><p><strong><em>Website performance &amp; conversion (primary KPI)</em></strong></p><ul><li><span>Own website performance as the role's core KPI: conversion rate, funnel completion, and revenue per session across key markets</span></li><li><span>Map and continuously analyse the full user journey to identify where visitors drop off and where friction or gaps exist (e.g. low conversion from Add-to-Basket to Begin-Checkout)</span></li><li><span>Translate findings into a prioritised roadmap of clear, testable hypotheses and solutions</span></li><li><span>Drive measurable, sustained improvement in conversion and checkout completion month over month</span></li></ul><p><br/></p><p><strong><em>Experimentation &amp; implementation</em></strong></p><ul><li><span>Design and run structured A/B and multivariate tests across landing pages, PDPs, cart, and checkout</span></li><li><span>Define requirements, write briefs, and implement winning solutions by actively collaborating with developers and the UX/UI designer</span></li><li><span>Manage the on-site testing and release backlog; ensure changes are validated against data before and after launch</span></li><li><span>Maintain a disciplined test-and-learn cycle: hypotheses clearly formed, results clearly documented, learnings actively shared</span></li></ul><p><br/></p><p><strong><em>Competitor &amp; market benchmarking</em></strong></p><ul><li><span>Run regular benchmarks of direct competitors and leading D2C subscription brands on design, features, and communication</span></li><li><span>Surface actionable opportunities from benchmarking and feed them into the website roadmap</span></li><li><span>Stay current on CRO, UX, and e-commerce best practices and apply them to our store</span></li></ul><p><br/></p><p><strong><em>Analytics &amp; insight</em></strong></p><ul><li><span>Use analytics and behavioural tools (e.g. GA4, heatmaps, session recordings) to quantify drop-offs and measure impact</span></li><li><span>Build and maintain clear reporting on funnel health, test results, and the conversion impact of shipped changes</span></li><li><span>Share insights across the organisation to strengthen in-house understanding of the customer journey</span></li></ul><p><br/></p><p><strong><em>Cross-functional collaboration</em></strong></p><ul><li><span>Partner closely with developers and the UX/UI designer to scope, prioritise, and ship improvements</span></li><li><span>Collaborate with brand, performance marketing, CRM, and retention teams to ensure on-site experience aligns with traffic, messaging, and subscription goals</span></li><li><span>Communicate proactively: flag risks early, share progress proactively, and bring your reasoning when you advocate for a decision</span></li></ul><p><br/></p><p><strong>What we are looking for</strong></p><ul><li><span>~5 years of experience in website management, conversion rate optimisation (CRO), or e-commerce/UX, ideally in a DTC or subscription consumer brand</span></li><li><span>Proven track record of improving website conversion and reducing funnel drop-off through structured experimentation</span></li><li><span>Hands-on experience on Shopify (or a comparable e-commerce platform) collaborating with developers and designers to ship on-site changes - required</span></li><li><span>Proven experience running structured experiments with A/B testing tools (e.g. Optimizely, VWO, AB Tasty, Convert, or Google Optimize)</span></li><li><span>Hands-on proficiency with our core stack: GA4, Google Tag Manager (GTM), Triple Whale, and Northbeam; familiarity with behavioural tools such as heatmaps and session recordings</span></li><li><span>Ability to read a user journey, diagnose where and why customers drop off, and translate that into clear solutions</span></li><li><span>Comfortable benchmarking competitors and synthesising design, feature, and communication trends into recommendations</span></li><li><span>Highly analytical, ownership-driven individual, who forms views based on data, communicate them with clarity, take full accountability for outcomes and thrive in fast-changing environment.</span></li><li><span>Fluent, business-level English required</span></li></ul><p><br/></p><p><strong>What success looks like</strong></p><ul><li><span>Website conversion rate and checkout completion improve measurably and sustainably within the first 12 months</span></li><li><span>Key drop-off points in the funnel (e.g. Add-to-Basket to Begin-Checkout) are identified, addressed, and improved</span></li><li><span>A continuous, data-driven test-and-learn cycle is established and consistently feeding the website roadmap</span></li><li><span>Regular competitor and D2C benchmarking directly informs on-site improvements</span></li><li><span>Strong, efficient collaboration with developers and the UX/UI designer turns insights into shipped changes quickly</span></li></ul><p><br/></p><p><strong>Ready to apply?</strong></p><p><span>If this role reflects the kind of work you do well and the kind of environment you thrive in, we would like to hear from you. Please submit your CV and a brief cover letter explaining what draws you to this role and to Scandinavian Biolabs specifically. </span></p><p><br/></p><p><span>We review applications on an ongoing basis, so we encourage you to apply as soon as possible.</span></p><p><br/></p><p><br/></p> </div>