<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> - AS SOON AS POSSIBLE AT OUR MUNICH OFFICE -<br/><br/>Initially a 2-year fixed-term contract<br/><br/>Philip Morris International is transforming its business towards a smoke-free future, where digital and eCommerce play a critical role in connecting with adult consumers. As a Web Performance &amp; CRO Executive (Analyst), you will drive the optimization of PMI’s digital consumer platforms (e.g., IQOS.com), ensuring best-in-class user experience and measurable business impact. You will leverage analytics, experimentation, and user insights to continuously improve conversion, engagement, and revenue, contributing to PMI’s consumer-centric digital transformation.<br/><br/><strong>What We Offer You<br/><br/></strong><ul><li>Our employees are our top priority: With a personalized development plan, we provide you with targeted and long-term support—always taking your personal situation into account. </li><li>Flexible working hours are an integral part of our daily work routine. To support this, we provide you with modern, comprehensive, and up-to-date tools. </li><li>We reward performance, commitment, and motivation with fair, above-average compensation—regardless of gender. As the first international corporation, we are Equal Salary certified and consistently live by this principle. </li><li>We support you even before you start with relocation to Munich and offer attractive corporate benefits, such as fitness programs or on-site medical care.<br/><br/></li></ul><strong>Key Responsibilities<br/><br/></strong><ul><li> Analyze web performance, user journeys, and conversion funnels to identify optimization opportunities</li><li> Design, execute, and analyze A/B tests and personalization initiatives to improve conversion and user experience</li><li> Monitor and optimize critical funnels (registration, age verification, checkout) to increase completion rates</li><li> Develop and maintain dashboards, reports, and KPI tracking (conversion rate, engagement, revenue)</li><li> Translate data into actionable insights and recommend UX, content, and journey improvements</li><li> Collaborate with cross-functional teams (UX, Product, Marketing, IT, Global/OC stakeholders) to implement changes</li><li> Contribute to experimentation roadmap and optimization strategy aligned with business goals</li><li> Drive continuous performance improvement culture through data-driven decision making<br/><br/></li></ul><strong>Skills &amp; Experience<br/><br/></strong><strong>PMI DANN &amp; Meta Skills:<br/><br/></strong><ul><li> Growth Mindset &amp; Innovation: Continuously learn, experiment, and scale new ideas</li><li> Cognitive Acuity: Translate complex data into insightful decisions</li><li> Social Intelligence &amp; Partnership: Collaborate effectively across functions and stakeholders</li><li> Communication &amp; Presence: Clearly communicate insights and influence decisions</li><li> Achievement Orientation: Drive measurable results and continuous improvement<br/><br/></li></ul><strong>Technical Skills<br/><br/></strong><ul><li> 2–5 years of experience in digital analytics, CRO, or web performance optimization</li><li> Strong experience with web analytics tools (Google Analytics, Adobe Analytics)</li><li> Experience with experimentation tools (Optimizely, VWO, Adobe Target)</li><li> Solid understanding of conversion funnels, UX principles, and digital journeys</li><li> Strong analytical and statistical thinking skills</li><li> Experience with dashboards and reporting tools (Looker, Power BI, Tableau)</li><li> Basic knowledge of tracking/tagging (GTM, data layer) is a plus<br/><br/></li></ul><strong>How Success Looks Like<br/><br/></strong><ul><li> Improved conversion rates and engagement across digital platforms</li><li> Strong experimentation pipeline with measurable business impact</li><li> Clear and actionable performance insights for stakeholders</li><li> Contribution to building a data-driven optimization culture<br/><br/></li></ul><strong>Does this sound like your next challenge?<br/><br/></strong>Then we look forward to receiving your application ONLINE at WWW.PMICAREERS.COM.<br/><br/>We are committed to diversity and equal opportunity. Applications from people with severe disabilities are expressly welcome.<br/><br/><strong>28214<br/><br/></strong> </div>