<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p>At Farmina Pet Foods, we are driven by a mission to improve the lives of pets and their families through scientifically developed nutrition and a strong commitment to innovation.</p><p><br/></p><p>To support our continued growth in the DACH region, we are looking for a passionate and results-driven Web Marketing Manager to lead our digital performance strategy, optimize online customer journeys and drive measurable business growth through data-driven marketing initiatives.</p><p><br/></p><p>This role is ideal for a professional with strong expertise in SEO, paid media, analytics, website optimization and conversion management who enjoys combining strategic thinking with hands-on execution.</p><p><br/></p><p><strong>Key Responsibilities</strong></p><p><br/></p><p><strong>Digital Strategy &amp; Performance</strong></p><ul><li>Develop and execute the web marketing strategy for the DACH region in alignment with business and commercial objectives.</li><li>Drive digital acquisition, lead generation and online engagement initiatives.</li><li>Identify opportunities to improve digital performance through data analysis and customer insights.</li><li>Monitor industry trends, competitor activities and emerging digital marketing technologies.</li></ul><p><br/></p><p><strong>SEO Management</strong></p><ul><li>Own and continuously improve the organic search strategy across all relevant digital properties.</li><li>Manage technical SEO, on-page optimization, keyword research and content optimization initiatives.</li><li>Collaborate with content and marketing teams to ensure SEO best practices are incorporated into campaigns and website content.</li><li>Monitor organic search rankings, website visibility and traffic performance.</li></ul><p><br/></p><p><strong>Paid Media &amp; Digital Advertising</strong></p><ul><li>Plan, execute and optimize paid digital campaigns across search, display, remarketing and other relevant channels.</li><li>Manage media budgets and ensure efficient allocation of investments to maximize return on investment.</li><li>Monitor campaign performance and continuously optimize targeting, bidding strategies and creative effectiveness.</li><li>Coordinate activities with external agencies and digital partners when applicable.</li></ul><p><br/></p><p><strong>Website Performance &amp; Conversion Optimization</strong></p><ul><li>Own website performance monitoring and optimization activities.</li><li>Analyze customer journeys, user behavior and conversion funnels to identify improvement opportunities.</li><li>Develop and implement conversion rate optimization (CRO) initiatives.</li><li>Coordinate landing page development and optimization to support campaigns and business objectives.</li><li>Ensure a seamless user experience across desktop and mobile environments.</li></ul><p><br/></p><p><strong>Analytics &amp; Reporting</strong></p><ul><li>Define, monitor and report on key digital performance indicators.</li><li>Utilize Google Analytics, Google Tag Manager and other digital tools to generate actionable insights.</li><li>Prepare regular performance reports and recommendations for local and global stakeholders.</li><li>Translate complex data into practical business recommendations and improvement plans.</li></ul><p><br/></p><p><strong>Digital Platform Management</strong></p><ul><li>Coordinate website updates and digital platform enhancements.</li><li>Ensure website content, functionality and performance remain aligned with business priorities and brand standards.</li><li>Support the implementation of new digital tools, technologies and tracking solutions.</li></ul><p><br/></p><p><strong>Stakeholder Management &amp; Collaboration</strong></p><ul><li>Partner closely with Sales, Marketing, Brand and Social Media teams to deliver integrated digital campaigns.</li><li>Collaborate with global digital teams to ensure consistency and alignment across markets.</li><li>Act as the key point of contact for web marketing and digital performance topics within the DACH organization.</li><li>Manage relationships with external agencies, suppliers and technology partners.</li></ul><p><br/></p><p><strong>Qualifications &amp; Experience</strong></p><ul><li>Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.</li><li>Several years of experience in Web Marketing, Performance Marketing or Digital Marketing roles.</li><li>Strong expertise in SEO, web analytics, paid media and conversion optimization.</li><li>Hands-on experience with Google Analytics, Google Tag Manager and digital advertising platforms.</li><li>Experience managing websites and digital marketing projects.</li><li>Strong analytical skills with the ability to translate data into actionable insights.</li><li>Excellent project management and stakeholder management capabilities.</li><li>Fluent German and English are required.</li></ul><p><br/></p><p><strong>Preferred Qualifications</strong></p><ul><li>Experience within FMCG, consumer goods, pet food, retail or e-commerce environments.</li><li>Knowledge of marketing automation platforms and CRM systems.</li><li>Experience working in international and matrix organizations.</li><li>Familiarity with UX/UI principles and customer journey optimization.</li></ul><p><br/></p><p><strong>What We Offer</strong></p><ul><li>The opportunity to join a fast-growing international company with a strong entrepreneurial spirit.</li><li>A dynamic and collaborative environment where your ideas can make an impact.</li><li>Exposure to global projects and cross-functional teams.</li><li>Opportunities for professional growth and development.</li><li>A chance to contribute to the success of a premium global brand that is passionate about animal wellbeing.</li></ul><p><br/></p><p><strong>Location: Germany (Remote/Hybrid)</strong></p><p><br/></p><p>If you are passionate about digital performance, data-driven decision making and creating outstanding online experiences, we would love to hear from you.</p> </div>