<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>About the role: What's in the box<br/><br/></strong>In this role, you will own the assortment roadmap and key monetisation levers for HelloFresh DACH product categories, driving AOV growth across Add-on Market, surcharge, and modular offerings. You will optimise assortment performance through data-driven analysis, shape pricing and bundle strategies, and translate insights into actionable commercial decisions. Working cross-functionally across Product, Culinary, Marketing, Operations, and Supply Chain, you will also help execute the merchandising calendar and leverage AI-driven automation to improve efficiency and execution at scale.<br/><br/>Please note that this position is a 24-month fixed-term contract (with the aim of converting it to a permanent position afterwards).<br/><br/><strong>What you’ll do: The Recipe<br/><br/></strong><ul><li>Own the assortment roadmap and monetisation lever design for HelloFresh DACH's product categories: Add-on Market (DACH only), surcharge, and modularity.</li><li>Success is measured by sustained AOV growth across the DACH monetisation categories.</li><li>Continuously track and improve product assortment through performance analysis, and partner with stakeholders to generate action plans that close performance gaps.</li><li>Build AI automation workflows or agents to streamline category operations, performance reporting, and execution.</li><li>Define and adjust pricing for surcharge items and selected add-on products within the broader pricing framework. This includes setting individual price points, recommending bundle pricing, and reading the results to refine the approach.</li><li>Coordinate and drive the execution of product initiatives across operational workstreams, including Private-label, Product Ops, Culinary, Marketing, and Supply Chain.</li><li>Execute the merchandising calendar across seasonal themes, cultural moments, and cuisine spotlights, working in close coordination with the lead PM who owns the broader commercial product roadmap.<br/><br/></li></ul><strong>What you’ll bring: The Ingredients<br/><br/></strong><ul><li>At least 3 years of professional experience in a similar role.</li><li>Ideally experience in an entrepreneurial e-commerce environment with commercial exposure; CPG, D2C subscription, FoodTech, or Retail experience is a plus.</li><li>Comfort with assortment optimization under constraints, balancing trade-offs across margin, customer fit, and operational feasibility while maintaining momentum.</li><li>Ability to translate consumer insights into viable product solutions by connecting qualitative and quantitative signals to commercial decisions on assortment, packaging, and pricing.</li><li>Working knowledge of pricing fundamentals, including price elasticity, willingness to pay, and margin trade-offs.</li><li>Strong stakeholder management across Culinary, Operations, Marketing, and international teams, with the ability to distil complex initiatives for different audiences and build alignment.</li><li>Keen interest in working with AI and applying it to continuously improve ways of working across teams.<br/><br/></li></ul><strong>What We Offer You<br/><br/></strong><ul><li>Modern and comfortable working space with great co-workers in Berlin-Kreuzberg</li><li>Discount for HelloFresh boxes and Convini products </li><li>Development possibilities along with internal trainings and a yearly central Learning &amp; Development budget for teams </li><li>Flexible working hours </li><li>Extensive Onboarding and Buddy Program</li><li>Social events including team events, Friday beers, company runs, book club, etc.</li><li>Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes</li><li>Well-being initiatives in cooperation with Headspace and Spill</li><li>Childcare and company pension scheme benefit </li><li>Company pension scheme <br/><br/></li></ul><strong>Are you the missing ingredient? <br/><br/></strong>If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.<br/><br/>#JD1002 </div>