<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>About Us</strong></p><p><span>Berliner Bags is a young fashion brand founded in Berlin in 2016. We design premium leather bags and accessories with a focus on quality, timeless design, and sustainability.</span></p><p><span>We believe in </span><strong>slow fashion</strong><span>—creating products that are made to last rather than follow short-lived trends. Our philosophy is simple: </span><strong>#BuyLessButBetter</strong><span>. By putting craftsmanship, customer satisfaction, and responsible growth first, we aim to build a brand that customers love for years.</span></p><p><span>As we continue to grow internationally, we're looking for a </span><strong>Senior Performance Marketing Manager</strong><span> to take ownership of our paid acquisition strategy across multiple digital channels.</span></p><p><br/></p><p><strong>Company Culture</strong></p><p><span>At Berliner Bags, collaboration comes first. We value initiative, open communication, and the free exchange of ideas. Everyone has the opportunity to contribute, test new approaches, and make a real impact.</span></p><p><span>We're a small, ambitious team that enjoys building things together in a relaxed and supportive work environment.</span></p><p><span>If you're looking for a role where your work directly influences company growth, we'd love to meet you.</span></p><p><br/></p><p><strong>Your Responsibilities</strong></p><ul><li><span>Develop, execute, and continuously optimize paid advertising campaigns across </span><strong>Meta (Facebook &amp; Instagram), Google Ads, TikTok Ads, Pinterest Ads</strong><span>, and other relevant channels.</span></li><li><span>Own customer acquisition strategy with a strong focus on profitable growth, ROAS, CAC, and lifetime value.</span></li><li><span>Manage campaign budgets and allocate spend across channels to maximize performance.</span></li><li><span>Launch and optimize prospecting, retargeting, shopping, video, and catalog campaigns.</span></li><li><span>Analyze campaign performance, identify growth opportunities, and implement data-driven improvements.</span></li><li><span>Work closely with our creative team to develop high-converting ad creatives, videos, and landing page concepts.</span></li><li><span>Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures.</span></li><li><span>Monitor attribution, conversion tracking, and analytics using GA4, Meta Pixel, Google Tag Manager, and similar tools.</span></li><li><span>Stay up to date with platform updates, new advertising formats, and industry best practices.</span></li><li><span>Prepare regular performance reports and present actionable insights to the management team.</span></li></ul><p><br/></p><p><strong>Your Profile</strong></p><ul><li><span>3+ years of experience managing performance marketing campaigns across </span><strong>Meta Ads and Google Ads</strong><span> (TikTok and Pinterest experience is a strong plus).</span></li><li><span>Proven track record of scaling profitable e-commerce campaigns.</span></li><li><span>Strong understanding of digital marketing metrics including ROAS, CAC, CPA, CTR, CPC, CVR, and attribution.</span></li><li><span>Experience working with Shopify or other e-commerce businesses is highly desirable.</span></li><li><span>Hands-on experience with Google Analytics (GA4), Google Tag Manager, Meta Business Manager, and conversion tracking.</span></li><li><span>Analytical mindset with strong Excel/Google Sheets skills.</span></li><li><span>Creative thinking combined with a data-driven approach to optimization.</span></li><li><span>Highly organized, proactive, and able to manage multiple projects independently.</span></li><li><span>Excellent communication skills.</span></li><li><span>Fluent English is required. German is a plus.</span></li></ul><p><br/></p><p><strong>Nice to Have</strong></p><ul><li><span>Experience working with fashion, lifestyle, or DTC brands.</span></li><li><span>Experience with influencer or creator collaborations.</span></li><li><span>Familiarity with Klaviyo, email marketing, or CRM.</span></li><li><span>Experience with Amazon Advertising is a plus, but not required.</span></li><li><span>Experience producing or briefing UGC and short-form video creatives.</span></li></ul><p><br/></p><p><strong>Why Berliner Bags?</strong></p><ul><li><span>Competitive salary with long-term growth opportunities.</span></li><li><span>A key role with real ownership and the freedom to shape our performance marketing strategy.</span></li><li><span>Work directly with the founders and see the impact of your ideas.</span></li><li><span>Be part of a growing international e-commerce brand.</span></li><li><span>Team lunches and regular team events.</span></li><li><span>Relaxed, collaborative, and informal work atmosphere.</span></li><li><span>Modern office in the heart of Berlin-Kreuzberg.</span></li><li><span>Opportunity to build and scale marketing channels with meaningful budgets.</span></li><li><span>Work with products you can genuinely be proud of.</span></li></ul><p><strong>Job Type:</strong><span> Full-time</span></p><p><strong>Work Location:</strong><span> On-site (Berlin-Kreuzberg)</span></p><p><strong>Salary</strong><span>: 36000 eur / year.</span></p> </div>