<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> Senior Online Marketing Manager | Munich, Germany | Hybrid<br/><br/>We are working with a leading provider of billing, software, financial services, and digital platforms within the European healthcare market. This company supports all healthcare providers, including pharmacies, physiotherapists, occupational therapists, medical supply stores, and doctor's offices, by facilitating digital transformation processes and offering hybrid solutions that connect service providers and people within the healthcare space.<br/><br/>The Role<br/><br/><ul><li> Manage and continuously optimise digital marketing efforts focused on website, performance, and lead generation</li><li> Maintain and develop websites, including content, UX concepts, and ensuring seamless customer journeys</li><li> Create and update landing pages for campaigns using platforms like TYPO3 and OnePage</li><li> Oversee and optimise digital channels, including Google Business Profiles, ratings, YouTube, and Vimeo</li><li> Analyse website and campaign data to identify optimisation opportunities and drive tracking and KPI dashboard development</li><li> Implement SEO and GEO measures, including on-page optimisations, content adjustments, and regular SEO screenings<br/><br/></li></ul>What You'll Need<br/><br/><ul><li> Completed degree in Marketing, Communications, or a comparable qualification</li><li> Several years of professional experience in online marketing, ideally agency or company-side</li><li> Proficient in CMS systems, especially TYPO3 (OnePage is a plus)</li><li> Skilled in using Google Analytics, Google Tag Manager, Google Ads, Search Console, and consent tools, with foundational knowledge in SEO, SEA, and conversion optimisation</li><li> Experience with marketing automation (e.g., Salesforce Marketing Cloud) is a plus</li><li> Strong analytical and data-driven approach with a structured, independent, and solution-oriented work style<br/><br/></li></ul>What's On Offer<br/><br/><ul><li> Company pension scheme and attractive subsidies</li><li> An additional day off for individual planning</li><li> Subsidised membership for fitness and health with EGYM WELLPASS</li><li> Discounted Deutschlandticket (€25 subsidy)<br/><br/></li></ul>Apply via Haystack today!<br/><br/> </div>