<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Who We Are</strong></p><p><br/></p><p>Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.</p><p><br/></p><p>We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.</p><p><br/></p><p><strong>The Team</strong></p><p>Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.</p><p><br/></p><p><strong>About the Role</strong></p><p>We are seeking an experienced Senior Marketing Manager to lead the marketing strategy for the DACH Public Sector. This is a strategic role responsible for driving market awareness, accelerating adoption of AI and cloud technologies, and generating high-value demand across government organisations.</p><p><br/></p><p>The successful candidate will own the end-to-end marketing strategy for the Public Sector vertical, developing impactful campaigns that engage senior decision-makers, strengthen strategic customer relationships, and position the organisation as a trusted partner in Digital Sovereignty, AI, Security, and digital transformation.</p><p><br/></p><p><strong>Key Responsibilities</strong></p><p><br/></p><p>Marketing Strategy &amp; Planning</p><ul><li>Develop and execute the end-to-end marketing strategy for the DACH Public Sector.</li><li>Drive market awareness and demand generation among C-level executives, IT decision-makers, and developer audiences.</li><li>Build integrated marketing plans aligned with business objectives and growth priorities.</li></ul><p><br/></p><p>Account-Based Marketing (ABM)</p><ul><li>Lead targeted Account-Based Marketing (ABM) programmes for strategic public sector accounts.</li><li>Develop tailored messaging and campaigns that address specific organisational challenges, policy priorities, and digital transformation initiatives.</li><li>Build meaningful engagement with priority stakeholders throughout the customer journey.</li></ul><p><br/></p><p>Sales &amp; Go-to-Market Alignment</p><ul><li>Partner closely with Sales leadership and cross-functional stakeholders to align marketing initiatives with commercial priorities, pipeline objectives, and lead follow-up.</li><li>Ensure marketing programmes support revenue growth and strategic account development.</li></ul><p><br/></p><p>Events &amp; Sponsorships</p><ul><li>Plan and deliver high-impact owned events, executive programmes, and industry conferences.</li><li>Manage strategic sponsorships and third-party events to strengthen market presence and brand awareness.</li><li>Create compelling, industry-specific event content tailored to public sector audiences.</li></ul><p><br/></p><p>Agency &amp; Vendor Management</p><ul><li>Manage external marketing agencies, creative partners, and event suppliers.</li><li>Ensure campaigns and events are delivered on time, within budget, and to a high standard.</li></ul><p><br/></p><p>Market Positioning</p><ul><li>Develop compelling positioning for cloud, AI, data, security, sustainability, and digital sovereignty solutions.</li><li>Strengthen the organisation's reputation as a trusted technology partner for public sector organisations.</li></ul><p><br/></p><p>Cross-Functional Collaboration</p><ul><li>Collaborate with regional marketing teams to deliver integrated campaigns and major regional initiatives.</li><li>Share best practices and contribute to broader enterprise marketing programmes with a public sector focus.</li></ul><p><br/></p><p><strong>Required Experience &amp; Qualifications</strong></p><p><br/></p><ul><li>Fluent German speaking / Native</li><li>Bachelor's degree or equivalent practical experience.</li><li>Proven B2B marketing experience, ideally within the Public Sector, Government, or Technology sectors.</li><li>Demonstrated success developing and executing Account-Based Marketing (ABM) strategies for enterprise or strategic accounts.</li><li>Experience marketing complex technology solutions, including Cloud, AI, Data, and Cyber Security.</li><li>Strong experience planning and delivering large-scale events and executive engagement programmes.</li><li>Experience managing creative agencies, marketing vendors, and external partners.</li><li>Proven ability to align marketing strategies with sales objectives to drive pipeline growth and business outcomes.</li><li>Excellent stakeholder management skills, with the ability to influence cross-functional teams and senior leaders.</li><li>Deep understanding of the DACH Public Sector landscape, including government organisations, procurement frameworks, and digital transformation priorities.</li><li>Native-level German language skills and strong written and spoken English.</li></ul><p><br/></p><p><strong>Preferred Skills</strong></p><p><br/></p><ul><li>Strategic marketing planning and execution</li><li>Account-Based Marketing (ABM)</li><li>Demand generation and pipeline development</li><li>Public Sector and Government marketing</li><li>Executive engagement and customer marketing</li><li>Event strategy and execution</li><li>Cross-functional collaboration</li><li>Stakeholder management</li><li>Agency and vendor management</li><li>Campaign performance measurement and optimisation</li><li>Excellent communication and presentation skills</li></ul><p><br/></p> </div>