Senior Manager, Global Innovation Color, Wella Retail

None  •  Strategy & Entrepreneurship  •  Genève, Switzerland

<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> Global Marketing Manager - Wella Retail<br/><br/>THE ROLE<br/><br/><ul><li> Own and drive the global RH Styling portfolio strategy, focusing on core brands Wellaflex, Silvikrin, and Shockwaves </li><li> Lead end-to-end innovation development, from insight to in-market launch, delivering commercially impactful and globally scalable initiatives </li><li> Drive portfolio optimization and harmonization across markets, balancing global consistency with local relevance </li><li> Lead cross-functional teams (R&amp;D, Supply, Trade, CI, Finance) to deliver projects on time, in full, and within financial targets </li><li> Manage brand and project marketing with clear ownership and accountability <br/><br/><br/></li></ul>Key Responsibilities<br/><br/>Brand innovations &amp; growth<br/><br/><ul><li> Be an expert on the brand’s current and potential users to uncover insights that inspire impactful marketing strategies and product ideas </li><li> Lead product and commercial innovation, ensuring strong cross-functional alignment and clear priorities </li><li> Co-lead communication toolbox development, from strategy to execution and market deployment; while owning end-to-end e-commerce and VM content, ensuring consistency with positioning and strong consumer engagement </li><li> Lead global launch readiness, coordinating cross-functional teams (R&amp;D, Consumer Insights, Design, Trade Marketing, Finance, Product Supply) to bring new products and commercial initiatives to life on time and with excellence </li><li> Work closely with external agencies to develop marketing toolkits, support new product launches, and ensure seamless deployment to markets <br/><br/><br/></li></ul>Key Brands and next projects - Styling RH portfolio, with focus on Wellaflex, Silvikrin, and Shockwaves<br/><br/><ul><li> Co-lead the definition of Wella Styling RH overall strategy, incl. portfolio, innovation and growth plans across tiers and geographies </li><li> Design and deliver concepts and packaging for the upcoming initiatives in plan, ensuring global relevance with local adaptability; lead all gates from Brief to Go </li><li> Drive COG optimization by region to maximize gross marginCo-lead FFU process with the markets, securing reliable financials assumptions and efficient marketing &amp; media plans, leading to neutral/accretive margins vs AOP and Strat Plan </li><li> Build and manage optimized A&amp;CP for the above initiative &amp; Brands, while ensuring sufficiency </li><li> Co-lead the overall Marketing &amp; Communication plan of the launches, working together with the Activation team, markets and agencies to deliver 360-degree toolkit <br/><br/><br/></li></ul>Base business<br/><br/><ul><li> Competitor Analysis: continuously monitor brand &amp; category performances, to identify competitors, market trends, and potential threats or opportunities </li><li> Contribute to Brand Book creation &amp; implementation for each sub-brand <br/><br/><br/></li></ul><strong>Qualifications<br/><br/></strong><ul><li> Master degree in Marketing, Business management or Economics </li><li> 7+ years including global / regional marketing experience in both design and delivery </li><li> Proven ability to consistently deliver goals, execute with excellence, and solve problems independently with minimal guidance. </li><li> Creative mindset, and always up to date on the latest trends in sustainable marketing </li><li> Ownership, accountability and evidence of agility </li><li> Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel </li><li> Data driven and focus on excellent execution, innovative and creative thinker </li><li> Comfortable working with tight deadlines in a complex organization, with various internal partners &amp; external agency partners </li><li> Experience in local marketing is a plus </li><li> Passionate about Brand building and beauty trends </li><li> Fluent English mandatory , any other language is a plus</li></ul> </div>

Job Overview
  • Datum der Veröffentlichung

    Jul 01, 2026

  • Kategorie

    Strategy & Entrepreneurship

  • Job Type

  • Standort

    Genève, Switzerland

  • Arbeitgeber

    Wella Company

  • Source

    LinkedIn