<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Position: Senior Director, Performance Marketing (Full time)</strong></p><p><strong>Total Annual Package (OTE): $220,000–$240,000 + comprehensive benefits</strong></p><ul><li><strong>Base: $185,000–$200,000/year</strong></li><li><strong>Performance bonus: up to 20% of base, paid monthly</strong></li><li><strong>Location: Remote (Global) </strong></li></ul><p><br/></p><p><strong>About Us:</strong></p><p><br/></p><p>A leading e-commerce company operating a high-growth D2C brand in the US market. We run a data-driven, performance-first marketing operation where analytical depth, system thinking, and speed of execution define how capital is deployed across paid channels.</p><p><br/></p><p><strong>The Role:</strong></p><p><br/></p><p>We are looking for a Senior Director of Performance Marketing to own the full paid media engine, multi-million-dollar monthly budgets across search and social platforms, with full authority over systems, measurement, creative testing, capital allocation, and team. This is a high-autonomy, P&amp;L-ownership position for a professional who combines deep platform expertise with strategic and operational rigor, reporting directly to the CEO.</p><p><br/></p><p><strong>The Problems you'll Own:</strong></p><p><br/></p><ol><li><strong>Primary — Grow revenue while holding margin.</strong></li><li>Grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing. This is a high-AOV, sparse-conversion category, so each added dollar of spend normally returns less — the job is to push growth to the point where margin still holds. Allocate capital on true marginal return, not platform-reported ROAS.</li><li><strong>Secondary — Build the system that runs the scaling decisions.</strong></li><li>Design and document the rules that govern spend — when to pause, when to increase budget, when to pull back — and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.</li></ol><p><br/></p><p><strong>Responsibilities:</strong></p><p><br/></p><ol><li><strong>Own Paid Media Efficiency.</strong> Manage and allocate multi-million-dollar monthly budgets across Google and Meta. Allocate capital between platforms based on marginal return, not platform-reported averages.</li><li><strong>Build Decision Systems.</strong> Design and document the pause/hold/scale logic, budget guardrails, and escalation protocols that govern all paid spend. Systems must be operable by any team member, with automation layered where it earns its place.</li><li><strong>Own Measurement.</strong> Platform attribution vs. backend reality, MER, incrementality testing. Serve as the single source of truth on paid media performance.</li><li><strong>Run Creative as a System.</strong> Concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting. Creative velocity by design, not ad hoc.</li><li><strong>Design Promo Architecture.</strong> Pulse strategy across the retail calendar, financing offers, funnel alignment.</li><li><strong>Lead the Team.</strong> Lead, assess, and structure the performance marketing function. Org design authority with CEO sign-off.</li><li><strong>Scale New Channels.</strong> Identify, evaluate, and pilot paid channels beyond Google and Meta. Channel identification is part of the mandate.</li><li><strong>Drive Profitability.</strong> Convert paid media efficiency to profit through a contribution-margin lens, after returns and financing costs, not ROAS in isolation.</li></ol><p><br/></p><p><strong>Required Qualifications:</strong></p><p><br/></p><ol><li><strong>7+ years in performance marketing with sustained ownership of $1M+/month on each of the two major platforms (concurrent or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution. </strong></li><li><strong>Google depth must be PMax-era: structure, feed, brand/non-brand economics.</strong></li><li><strong>High-AOV considered-purchase experience ($1,000+ AOV): sparse-conversion, long-decision-cycle categories.</strong></li><li>Has personally built, not inherited, bid, budget, and pause decision systems at scale. Candidates will be asked to present a playbook they authored.</li><li>Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.</li><li>Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.</li><li>Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.</li><li>Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.</li></ol><p><br/></p><p><strong>Preferred Qualifications:</strong></p><p><br/></p><ol><li>Scripting against Meta/Google APIs; Google Ads Scripts.</li><li>Mixed agency + in-house background.</li><li>Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).</li><li>D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.</li></ol><p><br/></p><p><strong>How to Apply</strong></p><p>Click apply to share your details.</p><p><br/></p> </div>