Senior Digital Marketing Manager (m/f/d)
<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p>As <strong>Senior Digital Marketing Manager (m/f/d)</strong>, you will be part of our demand generation and digital marketing activities at IntegrityNext. You will take ownership of day-to-day digital marketing execution while contributing strategies and ideas to improve campaign performance, website conversion and organic growth.</p><p>We are looking for someone who enjoys both strategic thinking and hands-on implementation: someone who can analyze performance, identify opportunities and directly execute improvements across channels.</p><p>You will work closely with Marketing Operations, Content Marketing, Field Marketing and Sales to turn data, insights and campaign priorities into measurable improvements across our digital channels.</p><p>We are looking to hire the person remote in Germany, <strong>the position is limited to one year</strong>.</p><p><br/></p><p><strong><em>What can you expect?</em></strong></p><p><strong>Performance marketing</strong></p><ul><li>Support the day-to-day management of Google Ads and LinkedIn Campaign Manager</li><li>Monitor budgets, pacing, campaign performance and lead generation results</li><li>Support the setup, launch and optimization of paid search and paid social campaigns</li><li>Collaborate with Field Marketing on regional and topic-specific lead generation campaigns</li><li>Work with Marketing Operations to ensure proper tracking, attribution and campaign setup</li><li>Prepare regular performance insights and reporting for internal stakeholders</li></ul><p><strong>SEO and organic growth</strong></p><ul><li>Conduct keyword research and identify SEO opportunities across relevant topics and markets</li><li>Support on-page SEO optimization for website pages, landing pages and blog content</li><li>Collaborate with Content Marketing on SEO-driven content ideas, content briefs and optimization recommendations</li><li>Monitor organic performance and translate insights into actionable improvements</li><li>Support technical SEO checks and coordinate implementation with internal or external stakeholders where needed</li></ul><p><strong>Website and conversion optimization</strong></p><ul><li>Create, update and optimize website pages and landing pages</li><li>Ensure campaign landing pages are aligned with messaging, conversion goals and tracking requirements</li><li>Use analytics and behavior insights to identify website improvement opportunities</li><li>Support A/B testing, conversion optimization and user journey improvements</li><li>Keep website content accurate, up to date and aligned with campaign priorities</li></ul><p><strong>Analytics, reporting and collaboration</strong></p><ul><li>Turn performance data into clear recommendations for the marketing team</li><li>Collaborate closely with Marketing Operations on tracking, attribution and data quality</li><li>Work with Content Marketing and SEO on content performance and search visibility</li><li>Partner with Field Marketing on campaign execution and lead generation</li><li>Support the documentation of campaign setups, optimizations and recurring processes</li></ul><p><br/></p><p><strong><em>What should you bring along?</em></strong></p><p><strong>Experience & Domain Focus</strong></p><ul><li>6–7 years of hands-on digital marketing experience, ideally in B2B SaaS or enterprise software</li><li>Strong experience in performance marketing, especially paid search and paid social</li><li>Good understanding of SEO, keyword research, on-page optimization and content performance</li><li>Experience creating, updating or optimizing website pages and landing pages</li><li>Familiarity with demand generation, campaign execution and lead generation in a B2B environment</li></ul><p><strong>Technical / Methodological Skills</strong></p><ul><li>Strong practical experience with Google Ads and LinkedIn Campaign Manager</li><li>Confidence working with digital marketing data, performance metrics and reporting</li><li>Ability to translate insights from campaign, website and SEO data into concrete next steps</li><li>Experience with tools such as GA4, Google Tag Manager, HubSpot, Looker Studio, Semrush, Amplitude, Hotjar or Contao</li><li>Understanding of tracking, attribution, landing page performance and conversion optimization</li></ul><p><strong>Ways of Working & Mindset</strong></p><ul><li>A hands-on mindset and genuine interest in execution, analysis and continuous improvement</li><li>A structured, reliable and proactive working style</li><li>Ability to independently manage priorities across paid campaigns, SEO and website topics</li><li>A good balance between quick optimizations and longer-term improvements</li><li>Comfort working with data while also considering messaging, user experience and conversion goals</li></ul><p><strong>Communication & Collaboration</strong></p><ul><li>Clear and proactive communication with stakeholders across Marketing, Marketing Operations, Field Marketing and Sales</li><li>Ability to flag risks, opportunities and performance insights in a structured way</li><li>Strong written and spoken English skills</li><li>German skills are a plus</li></ul><p><br/></p><p><strong><em>What do we offer?</em></strong></p><p><strong>Purpose & Impact</strong></p><ul><li>A role with real meaning that is both enjoyable and impactful</li><li>The opportunity to make a sustainable contribution through your work</li><li>Attractive compensation as part of a growing company</li></ul><p><strong>Attractive Benefits</strong></p><ul><li>30 days of paid vacation</li><li>EGYM Wellpass membership to support your work-life balance</li><li>Flexible working models to better balance work and personal life</li></ul><p><strong>Modern Work Environment & Flexibility</strong></p><ul><li>Inspiring office spaces in the heart of Munich</li><li>Flexible remote work from home or anywhere within Germany</li></ul><p><strong>Great Team</strong></p><ul><li>A professional, welcoming, and highly motivated team</li><li>Collaboration at eye level with an open feedback culture</li><li>An environment where people support each other and grow together</li></ul><p><strong>Flat Hierarchies & Ownership</strong></p><ul><li>Short decision-making paths and real opportunities to shape things</li><li>Freedom to contribute and implement your own ideas</li><li>A high level of ownership and responsibility</li></ul><p></p> </div>