<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Role Description</strong></p><p><strong> Develop, manage, and optimize paid search marketing campaigns that drive qualified traffic, increase conversions, and maximize return on advertising investment across search engines and digital advertising platforms. This role is responsible for planning and executing search engine marketing (SEM) strategies, conducting campaign analysis, optimizing bidding and targeting, and delivering data-driven recommendations that support customer acquisition and business growth. The successful candidate will collaborate with digital marketing, SEO, content, product management, web development, UX/UI, analytics, sales, finance, and cross-functional stakeholders to ensure paid search initiatives align with overall marketing and commercial objectives. The role also involves managing Google Ads and Microsoft Advertising campaigns, performing keyword research, developing bidding strategies, creating and optimizing ad copy, monitoring Quality Score, conducting A/B testing, improving landing page performance, implementing conversion tracking, leveraging artificial intelligence (AI)-powered bidding and campaign automation, analyzing audience behavior, remarketing, budget forecasting, competitor analysis, reporting campaign performance, and driving continuous improvements that increase conversion rates, reduce customer acquisition costs, and improve return on ad spend (ROAS).</strong></p><p><strong>Qualifications</strong></p><ul><li>Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Computer Science, Information Systems, Data Analytics, Statistics, or a related field; relevant search marketing certifications are highly desirable.</li><li>Proven experience as an SEM Analyst, SEM Manager, Paid Search Specialist, PPC Specialist, Search Engine Marketing Specialist, Performance Marketing Specialist, Paid Media Analyst, or a similar digital advertising role.</li><li>Strong understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, keyword research, campaign structure, bidding strategies, Quality Score optimization, conversion tracking, attribution models, remarketing, audience segmentation, landing page optimization, and digital marketing analytics.</li><li>Extensive experience managing paid search campaigns, optimizing campaign performance, performing keyword analysis, writing high-converting ad copy, managing advertising budgets, improving return on ad spend (ROAS), implementing tracking solutions, and analyzing campaign performance across multiple advertising platforms.</li><li>Hands-on experience with Google Ads, Microsoft Advertising, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Looker Studio, Semrush, Ahrefs, Microsoft Clarity, Optimizely, VWO, HubSpot, Salesforce, Power BI, Tableau, Microsoft Excel, CRM platforms, customer data platforms (CDPs), and marketing automation solutions.</li><li>Strong knowledge of SEO fundamentals, conversion rate optimization (CRO), customer journey analysis, attribution modeling, HTML, CSS, JavaScript, tracking pixels, API integrations, web analytics implementation, and landing page testing methodologies is highly desirable.</li><li>Familiarity with artificial intelligence (AI), Generative AI, Smart Bidding, Performance Max, AI-powered campaign optimization, predictive analytics, automated bidding strategies, marketing automation, cloud technologies, and emerging search marketing innovations is highly desirable.</li><li>Strong analytical, quantitative, and problem-solving skills with the ability to interpret campaign metrics, identify optimization opportunities, improve customer acquisition efficiency, evaluate user behavior, and develop data-driven paid search strategies.</li><li>Excellent communication, presentation, collaboration, and stakeholder management skills with the ability to work effectively with marketing teams, designers, developers, product managers, executives, agencies, and external advertising partners.</li><li>Experience supporting e-commerce businesses, SaaS platforms, B2B organizations, enterprise websites, marketplaces, lead generation campaigns, multinational advertising accounts, or high-volume paid search programs is highly desirable.</li><li>Strong project management and organizational skills with the ability to manage multiple campaigns, prioritize optimization activities, coordinate cross-functional teams, monitor key performance indicators (KPIs), and deliver measurable marketing outcomes within established timelines.</li><li>Professional certifications such as Google Ads Search Certification, Google Analytics Certification, Microsoft Advertising Certified Professional, Google Tag Manager Certification, HubSpot Digital Marketing Certification, Semrush PPC Certification, or equivalent search marketing and digital advertising qualifications are considered an advantage.</li><li>A data-driven, performance-focused, and commercially minded search marketing professional with a passion for optimizing paid search campaigns and leveraging AI, Generative AI, automation, advanced analytics, and modern SEM technologies to increase qualified traffic, improve conversion rates, maximize advertising efficiency, and deliver sustainable long-term business growth.</li></ul> </div>