Product Marketing Manager (IoT / Telco)

Your Role

As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.

You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.

This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.

We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.

Why Join Us?

- Join a fast-growing company in a complex, high-value industry

- Work closely with Product and Engineering on cutting-edge IoT solutions

- Be a key driver of how we win deals and differentiate in the market

- High visibility and impact across Sales, Marketing, and Leadership

- Opportunity to shape go-to-market strategy and messaging

Your Goals

- Equip Sales and SDR teams with compelling messaging, assets, and battle cards

- Build and maintain a strong understanding of the competitive landscape

- Support strategic deals and contribute to winning high-value opportunities

- Drive go-to-market initiatives for key products and use cases

Your Impact

- Develop and maintain competitive intelligence and clear differentiation narratives

- Create and deliver sales enablement materials (battle cards, decks, messaging)

- Partner closely with Sales to improve win rates and deal execution

- Support RFPs and strategic deals with tailored messaging and insights

- Contribute to go-to-market strategy for new products and use cases

- Collaborate with Product and Engineering to translate technical features into customer value

- Build frameworks for content that support campaigns and sales conversations

What We Expect

- Experience in Product Marketing within:

- IoT

- Telecom / connectivity

- Or closely related industries

- Strong understanding of the IoT/telco landscape (non-negotiable)

- Experience in:

- Competitive analysis

- Sales enablement

- Go-to-market execution

- Ability to work cross-functionally with Product, Sales, and Marketing teams

- Strong storytelling skills — translating technical concepts into business value

Preferred Background

- Experience at IoT companies, connectivity providers, or modern telco environments

- Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset

- Experience in scale-ups or high-growth environments is a strong plus

What Great Looks Like

- You deeply understand the market, competitors, and customer needs

- You proactively identify gaps in messaging and positioning

- You create assets that Sales actually use and value

- You thrive in ambiguity and build structure where needed

Why This Might Not Be a Fit

- You don’t have experience in IoT or telecom

- You rely heavily on long ramp-up periods to understand technical products

- You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact