We are Workerbase – building an AI platform that digitizes manual manufacturing processes for global brands like Porsche, Siemens, and Bosch. Demand is growing fast. We need a Product Marketing Manager who can translate what we build into messaging that moves markets – and who understands the world of industrial enterprise buyers.
If you know how to make complex technology feel obvious to a traditional enterprise audience – keep reading. 👇
⭐ WHAT MAKES THIS ROLE EXCITING
🏭 Real industry, real stakes.You're not marketing a SaaS tool to software teams. You're helping Bosch, Schaeffler, and Porsche rethink how work gets done on the shopfloor. Your messaging shapes how the world's largest manufacturers make buying decisions.
🧩 Positioning that actually matters.We're early in a category we're helping to define. You'll own how we show up to manufacturing and industrial enterprise buyers – a segment that demands credibility, precision, and proof.
🚀 Full-funnel ownership.From ICP definition and messaging to sales enablement, launch campaigns, and analyst relations – you set the strategy and execute it. No waiting for someone to hand you a brief.
🤖 AI as your operating system. You'll have full latitude to build AI-assisted workflows into how you research, create, and execute – not as an experiment, but as how we actually work. If you've been wanting to operate this way but your current setup won't let you, this is the role.
🏎️ Startup speed, enterprise context.No corporate layers. You'll work directly with founders, product, and sales to shape how Workerbase competes and wins.
🪄 WHAT YOU'LL DO

- Own positioning and messaging for Workerbase – across industries, personas, and use cases – anchored in manufacturing and industrial enterprise.

- Define and evolve our ICP. You know who we're targeting, why they buy, and what makes them hesitate.

- Build and maintain the messaging architecture: value propositions, persona narratives, competitive differentiators.

- Enable the sales team with battle cards, pitch decks, case study narratives, and objection-handling frameworks.

- Plan and execute product launches – working closely with product to turn new features into market moments.

- Drive content strategy for the enterprise buyer journey: thought leadership, customer stories, industry reports.

- Develop analyst and influencer relationships in the manufacturing and industrial tech space.

- Use AI tools to accelerate content creation, research, and campaign execution.

🤝 YOU'RE A FIT IF YOU

- Have 5+ years of product marketing experience in B2B SaaS – ideally with exposure to manufacturing, industrial automation, ERP, MES, or other traditional enterprise verticals.

- Know how to speak to enterprise buyers who are skeptical of hype and need to see ROI before they'll move.

- Can take a technical platform and turn it into a crisp, compelling story – for a VP of Operations as easily as for a procurement lead.

- Use AI tools daily to work faster and smarter – not as a novelty, but as part of how you actually get things done.

- Are comfortable being hands-on: you write the copy, build the deck, run the launch – and you enjoy it.

- Bonus: Speak German at C1 level or above.

- Bonus: You've worked with or sold into manufacturing, logistics, or production environments.

- Bonus: You've built a category narrative or repositioned a product in a crowded market.

🎁 WHAT YOU GET

- Real ownership from day one – you shape the function, not just fill a role.

- A seat at the table with founders, product, and sales leadership.

- Flexible, hybrid work setup based in Munich.

- Competitive salary and benefits.

- Learning budget to keep growing.

- Sports & wellness membership via Wellpass.

- Stock options to share in our success.

- A central Munich office and legendary company events.

🔎 ABOUT US
We exist because there's a smarter way to produce. With environmental and demographic challenges ahead, we're on a mission to future-proof the production operations of the world's largest manufacturers.
We patch the gap between frontline workers, machines, and data – digitizing manual work with AI in a low-code environment connected to the manufacturer's core IT systems. We believe technology should empower people, not replace them.
If you're ready to upend "we've always done it this way" – we want to meet you.