Performance Marketing Manager – Meta (Paid Social)
<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>About Faitron</strong></p><p><span>Faitron AG is the Swiss consumer-tech company behind HeatsBox® – the patented self-heating lunchbox – and BabyBoo, the first smart warming baby bottle. We sell direct-to-consumer across Europe – and launch in the US + Canada in the coming weeks. Our goal is clear: push Faitron to 8-digit revenue in the short term. To get there, we're scaling our paid social engine in-house, working directly with the founding team.</span></p><p><br/></p><p><strong>The role</strong></p><p><span>You own Meta as a channel – strategy first, execution second. You decide how budgets flow across the funnel, what gets tested, and what scales. You work remotely, hand in hand with our in-house content team, and coordinate with media buyers on our other sales channels so paid social pulls in the same direction as everything else.</span></p><p><br/></p><p><strong>What you'll do</strong></p><ul><li><span>Own Meta media buying end-to-end: account structure, campaign setup, budget allocation, and scaling against funnel-stage ROAS targets</span></li><li><span>Play a key role in our US + Canada launch: build and scale the paid social setup for the new markets from day one</span></li><li><span>Lead the paid social strategy and roadmap – you set direction, not just execute it</span></li><li><span>Drive creative testing with our in-house content team: briefs, hypotheses, feedback loops, and creative performance analysis</span></li><li><span>Coordinate with media buyers and partners across other channels (Google, Amazon, retail campaigns) for one consistent full-funnel approach</span></li><li><span>Report on performance with clear takeaways and next steps; challenge targets when the data says so</span></li><li><span>Optionally: take over or build up TikTok as a second paid social channel</span></li></ul><p><br/></p><p><strong>What you bring</strong></p><ul><li><span>3–5 years of hands-on Meta media buying for D2C/e-commerce brands</span></li><li><span>Experience managing substantial monthly ad budgets and scaling profitably against ROAS targets</span></li><li><span>Strong grasp of full-funnel measurement, attribution, and creative-driven performance</span></li><li><span>A strategic mindset: you can defend your account structure and budget decisions, and lead the channel rather than wait for instructions</span></li><li><span>Self-organized remote worker who communicates proactively</span></li><li><span>Fluent English; German is a plus</span></li><li><span>TikTok media buying experience is a plus</span></li></ul><p><span><span></span></span></p><p><strong>What we offer</strong></p><ul><li><span>Full ownership of a core growth channel, working directly with the CEO</span></li><li><span>An established brand with patented products – no agency layers, fast decisions</span></li><li><span>A dedicated in-house content team producing creatives for you</span></li><li><span>Remote setup with onboarding and quarterly team days in Zurich</span></li></ul><p><br/></p><p><strong>Apply via LinkedIn or send your application to </strong>fabian.graf@faitron.com<span> – include a short note on the Meta accounts you've scaled and how.</span></p> </div>