<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><span>TT-Line has been the bridge across the Baltic Sea for over 60 years—connecting Germany, Poland, Lithuania, and Sweden with reliable, high-quality, and environmentally conscious ferry services. With nine modern Ro-Pax ferries, we carry nearly 1 million guests and over 500,000 freight units each year. Our team of more than 900 employees from 33 nations is proud to shape the future of sustainable sea transport.</span></p><p><br/></p><p>As an <strong>Online Marketing Manager</strong>, you will play a key role in developing and optimizing TT-Line’s digital presence. Your focus will be on increasing our visibility in traditional and AI-powered search environments, managing our website and content management systems, and continuously improving the online customer journey—from the first search query through to a completed booking. </p><p> </p><p><strong>Your responsibilities: </strong></p><p><br/></p><ul><li>Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO) and Search Engine Advertising (SEA) </li><li>Continuously optimize TT-Line’s visibility across traditional search engines and AI-powered search and answer platforms </li><li>Plan, manage and optimize SEA campaigns, including budgets, targeting, bidding strategies and performance monitoring together with our external agency </li><li>Maintain, update and further develop website content using our content management system </li><li>Ensure that website content is accurate, user-focused, search-engine-friendly and aligned with the TT-Line brand </li><li>Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners </li><li>Analyze and optimize the end-to-end online customer journey, from initial awareness and information searches to booking and post-booking communication </li><li>Identify conversion barriers and implement measures to improve usability, customer satisfaction and booking conversion </li><li>Plan, implement and optimize digital campaigns and online marketing activities across relevant channels </li><li>Monitor website traffic, user behaviour, campaign performance and conversion funnels using web analytics and tracking tools </li><li>Prepare regular performance reports, derive actionable insights and communicate recommendations to relevant stakeholders </li><li>Independently manage cross-departmental digital projects and coordinate internal and external stakeholders </li></ul><p> </p><p><strong>Your profile:</strong></p><p><br/></p><ul><li>A degree in marketing, business administration, digital media, e-commerce or a comparable field </li><li>Relevant professional experience in online marketing, digital commerce or website management is an advantage </li><li>Sound knowledge of SEO and SEA as well as practical experience in managing and optimizing paid search campaigns </li><li>A interest in GEO, AI-powered search, generative search experiences and emerging digital discovery platforms </li><li>Experience in maintaining and developing websites using a content management system </li><li>Experience with online booking platforms, e-commerce systems or other transaction-oriented digital products </li><li>A good understanding of online customer journeys, conversion funnels and user-centred website optimization </li><li>Experience in planning, implementing and evaluating digital campaigns </li><li>Knowledge of website tracking and analytics tools, such as Google Analytics, Google Search Console or comparable platforms </li><li>Confidence in analysing traffic, campaign and user behaviour data and translating findings into concrete optimization measures </li><li>Experience in project management and in coordinating agencies, developers and internal stakeholders </li><li>A structured, proactive and results-oriented way of working </li><li>Good communication skills and the ability to explain digital topics clearly to different target groups </li><li>Very good written and spoken English skills </li><li>A high level of curiosity and enthusiasm for digital trends, new technologies and developments in online marketing </li></ul><p> </p><p><strong>What we offer:</strong></p><p><br/></p><ul><li>A pleasant working atmosphere in a dynamic and international team</li><li>Flat hierarchies and short decision-making paths</li><li>A comprehensive onboarding and introductory phase</li><li>Attractive free journeys on our ferries</li><li>A varied and responsible position with the opportunity for personal and professional development</li></ul><p>You can look forward to an interesting, varied and challenging job as well as an international environment with the opportunity to develop yourself further.</p><p> </p><p>A compensation package is provided for this permanent position that is commensurate with the responsibility of this position.</p><p> </p><p>We look forward to receiving your application, stating your salary expectations and your possible starting date.</p> </div>