Marketing & Digital Campaign Manager
<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>MARKETING & DIGITAL CAMPAIGN MANAGER</strong></p><p><em>Driving outbound communication, digital presence, and demand generation for the JCT group - Marketing 4.0</em></p><p><br/></p><p>The Marketing & Digital Campaign Manager owns JCT’s outbound communication and web-based presence. Working with input from the Product & Application Managers and in close alignment with Sales leadership, the role converts technical product value into visibility, contacts, leads, and opportunities - the role also supports the group’s sites in Vienna and Gijón (Spain). Reports to the Product Strategy & Marketing Director; steers the Graphics Marketing Assistant and external agencies.</p><p><br/></p><p><strong>KEY RESPONSIBILITIES</strong></p><p><strong>Web Relaunch & Architecture</strong></p><p>Lead the relaunch of the JCT web presence on a new page architecture - cloud-based, knowledge-base driven, accessible everywhere - and own its content and performance thereafter.</p><p><br/></p><p><strong>SEO & AEO Leadership</strong></p><p>Continuously optimize for search engines and AI answer engines (SEO/AEO); keep structure, metadata, and content machine-readable so JCT is found by both customers and AI agents. </p><p><br/></p><p><strong>Outbound Campaigns</strong></p><p>Design and execute multi-channel campaigns (digital, email, events, webinars, trade shows) that maximize customer attention - measured in contacts, leads, and opportunities.</p><p><br/></p><p><strong>Demand Generation & Funnel</strong></p><p>Work hand-in-hand with Sales leadership and Inside Pre-Sales to generate, qualify, and nurture leads in the CRM; monitor conversion and optimize campaign ROI.</p><p><br/></p><p><strong>Product Marketing Content</strong></p><p>Translate Product & Application Manager input into compelling messaging, collateral, and launch campaigns; differentiate partner vs. customer messaging.</p><p><br/></p><p><strong>Brand & Communication </strong></p><p>Ensure consistent “One JCT” brand across all entities, channels, and acquisitions; manage PR, distributor, and social media communication.</p><p><br/></p><p><strong>Performance & KPIs </strong></p><p>Track web traffic, leads, and campaign KPIs in monthly dashboards; report progress against Marketing 4.0 targets.</p><p><br/></p><p><strong>REQUIRED SKILLS & QUALIFICATIONS</strong></p><p><strong>Experience </strong></p><p>3+ years in digital/B2B marketing, ideally for technical, industrial, or analytical instrumentation products; proven campaign and web-project delivery.</p><p><br/></p><p><strong>Digital Expertise </strong></p><p>Hands-on mastery of SEO/AEO, web analytics, CMS, marketing automation, and CRM tools; data-driven decision making.</p><p><br/></p><p><strong>Technical Aptitude </strong></p><p>Ability to understand gas/liquid sampling and analytical measurement products and turn technical features into customer value.</p><p><br/></p><p><strong>Communication & Content </strong></p><p>Excellent written, verbal, and storytelling skills in English; strong content creation across formats and channels.</p><p><br/></p><p><strong>Languages</strong></p><p>Multilingual capability required: full professional command of English is mandatory; further languages in order of preference: German, Spanish, Mandarin, others a plus.</p><p><br/></p><p><strong>Collaboration & Drive </strong></p><p>Self-motivated, works with minimal direction; leads agencies and cross-functional projects across global JCT locations.</p><p><br/></p><p><strong>Location & Presence</strong></p><p>Hybrid or office-based at Wiener Neustadt (Austria) with a minimum of 50 % of working time in the office; occasional travel to the Vienna and Gijón (Spain) sites.</p><p><br/></p><p>We look forward to receiving your application.</p><p>Please send your application to Ms Silvia Bozecski-PolatschekHR Department, sb@jct.at</p> </div>