Link Building Manager

None  •  Design & UX  •  Berlin, Germany

<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>About The Role<br/><br/></strong>We are hiring a Link Building Manager to take full ownership of our off-page SEO department. This is a leadership role responsible for strategy, team performance, quality control, and scalable systems.<br/><br/>You will manage and grow a team of link builders while ensuring consistent delivery of high-quality backlinks across multiple client accounts, including competitive niches such as iGaming.<br/><br/>This role is ideal for someone who thinks strategically, leads decisively, and holds high performance standards.<br/><br/>Key Responsibilities<br/><br/>Team Leadership &amp; Performance Management<br/><br/><ul><li>Lead, structure, and scale a team of freelance link builders</li><li>Set clear monthly targets and quality benchmarks</li><li>Monitor individual and team KPIs</li><li>Conduct performance reviews and implement improvement plans when necessary</li><li>Ensure accountability, productivity, and consistent output</li><li>Support recruitment, onboarding, and training of new link builders<br/><br/></li></ul>Strategy &amp; Quality Control<br/><br/><ul><li>Own and continuously improve the link-building strategy across accounts</li><li>Approve high-value link opportunities and oversee prospect qualification standards</li><li>Maintain strict quality control over anchor text strategy, link velocity, and backlink profile health</li><li>Identify risks such as over-optimization or toxic link patterns</li><li>Test and implement advanced link-building strategies (digital PR, authority outreach, niche edits, partnerships)<br/><br/></li></ul>Operations &amp; Systems<br/><br/><ul><li>Develop and refine SOPs to improve scalability and efficiency</li><li>Improve workflows, tracking systems, and reporting frameworks</li><li>Collaborate closely with SEO and Content teams to align link acquisition with ranking goals</li><li>Maintain strong publisher and partner relationships<br/><br/></li></ul>Reporting &amp; Accountability<br/><br/><ul><li>Track link acquisition performance against monthly targets</li><li>Analyze backlink data using Ahrefs, SEMrush, and Google Search Console</li><li>Provide clear, structured reporting to leadership</li><li>Take ownership of results and proactively solve performance gaps<br/><br/></li></ul><strong>Requirements<br/><br/></strong><ul><li>Minimum 2 years of experience in link building leadership role</li><li>Strong understanding of backlink strategy, authority metrics, anchor distribution, and risk management</li><li>Experience managing remote SEO teams</li><li>Proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and outreach tools</li><li>Strong analytical and decision-making skills</li><li>Excellent written English and communication skills</li><li>Strong organizational and project management abilities</li><li>Comfortable using Google Sheets, Airtable, Notion, or similar systems</li><li>Reliable internet connection and willingness to use time-tracking software<br/><br/></li></ul>What Success Looks Like<br/><br/><ul><li>Consistent achievement of monthly link targets</li><li>High-quality, relevant, and safe backlink profiles</li><li>A structured, accountable, and high-performing link-building team</li><li>Clear systems and SOPs that reduce inefficiencies</li><li>Measurable improvements in rankings and organic visibility<br/><br/></li></ul>What We Offer<br/><br/><ul><li>Fully remote work environment</li><li>Flexible working hours focused on results</li><li>Paid time off for permanent team members</li><li>Performance-based bonuses</li><li>Professional development and training opportunities</li><li>Clear growth pathway into senior leadership roles</li><li>Access to advanced SEO tools and automation systems</li></ul> </div>

White Light Digital Marketing

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Job Overview
  • Datum der Veröffentlichung

    Jun 30, 2026

  • Kategorie

    Design & UX

  • Job Type

  • Standort

    Berlin, Germany

  • Arbeitgeber

    White Light Digital Marketing

  • Source

    LinkedIn