Digital Marketing Specialist

None  •  Marketing & Communication  •  Wiesbaden, Germany

<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>About The Company<br/><br/></strong>Grünewald Consulting GmbH, as part of the esteemed GRÜNEWALD GROUP, is a renowned international management and personnel consulting firm dedicated to providing comprehensive HR solutions to leading organizations across various industries. Recognized as one of the top 40 personnel consultancies in Germany (Handelsblatt 05/25), the company specializes in talent acquisition, leadership development, and strategic HR management. With a global network and a strong local presence, Grünewald Consulting GmbH prides itself on delivering tailored, innovative, and effective solutions that drive organizational success. The firm’s commitment to excellence and its extensive expertise in human capital management make it a trusted partner for companies seeking to optimize their workforce and business strategies.<br/><br/><strong>About The Role<br/><br/></strong>We are seeking a highly motivated and experienced Online Marketing Manager (m/f/x) to join our client’s dynamic team in Solingen. This pivotal role acts as a central liaison between the sales department and external service providers, ensuring the effective execution and continuous improvement of online marketing initiatives. The successful candidate will be responsible for managing and developing the company's digital presence, with a focus on lead generation through SEO and SEA strategies. This position offers an excellent opportunity to work within a family-owned, innovative company that operates in a niche market with minimal competition and significant growth potential. The role involves close collaboration with sales to align marketing efforts with business objectives, as well as managing external agencies to ensure high-quality execution of campaigns and projects.<br/><br/><strong>Qualifications<br/><br/></strong>The ideal candidate will possess several years of professional experience in digital marketing, particularly with a focus on SEO (both on-page and off-page) and SEA, especially Google Ads. Proven experience in content management and website maintenance using CMS platforms such as Typo3, Strapi, or comparable systems is essential. A solid understanding of website architecture, user experience, and conversion rate optimization is required to enhance online engagement and lead generation. Analytical skills are crucial for assessing marketing performance and KPIs, enabling data-driven decision-making. Furthermore, a genuine enthusiasm for digital marketing trends and developments is expected. Fluency in both German and English, in spoken and written form, is necessary to communicate effectively within the international environment.<br/><br/><strong>Responsibilities<br/><br/></strong><ul><li>Manage, maintain, and continuously improve the company's websites to ensure optimal performance and user experience.</li><li>Plan, implement, and optimize SEO and SEA campaigns with a focus on generating qualified leads and increasing online visibility.</li><li>Coordinate and oversee external service providers, including briefing, evaluating proposals, quality assurance, and monitoring campaign execution to meet strategic goals.</li><li>Establish and refine comprehensive website and performance reporting systems, providing regular updates and insights to the management team.</li><li>Collaborate closely with the sales team to synchronize marketing and sales activities, ensuring cohesive messaging and strategic alignment.</li><li>Prioritize and execute marketing initiatives independently, leveraging data and market insights to maximize results.<br/><br/></li></ul><strong>Benefits<br/><br/></strong><ul><li>Work within an owner-managed family business characterized by short decision-making paths and flat hierarchies, fostering a collaborative and agile work environment.</li><li>Engage with innovative and technically specialized niche products that offer high market potential with minimal competitive pressure.</li><li>Benefit from personalized development opportunities tailored to your career aspirations and skill enhancement.</li><li>Enjoy an open corporate culture that encourages teamwork, regular team events, and networking opportunities to foster professional relationships and knowledge sharing.</li><li>Competitive salary package and flexible working arrangements to support work-life balance.<br/><br/></li></ul>Equal Opportunity<br/><br/>Grünewald Consulting GmbH is committed to promoting diversity and inclusion within its workforce. We provide equal employment opportunities to all applicants and employees regardless of gender, age, ethnicity, disability, sexual orientation, or religious beliefs. We believe that a diverse team enhances creativity, innovation, and overall organizational success, and we strive to create an inclusive environment where everyone can thrive and contribute to our shared goals. </div>

Job Overview
  • Datum der Veröffentlichung

    Jun 20, 2026

  • Kategorie

    Marketing & Communication

  • Job Type

  • Standort

    Wiesbaden, Germany

  • Arbeitgeber

    FetchJobs.co

  • Source

    LinkedIn