Brand Manager Candy – Smint, Chupa Chups & Mentos (100%, m/w/d)

None  •  Other  •  Zürich, Switzerland

<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <p><strong>Ready to take a fresh step in your career?</strong></p><p><br/></p><p>Our colleagues in the Marketing team are eager to team up with you to make sure everyone can enjoy our delicious freshmakers and sweets every day.</p><p><br/></p><p><strong>Company &amp; Location:</strong> Perfetti Van Melle Schweiz GmbH - Zürich, Switzerland</p><p><strong>Contract:</strong> Permanent, Full-time</p><p><strong>Team:</strong> Marketing Switzerland</p><p><br/></p><p><strong>Where we need you:</strong></p><p><strong>The Swiss Marketing team</strong> is responsible for driving the growth and success of some of the world's most loved confectionery brands. As <strong>Brand Manager Candy</strong>, you will lead the development and execution of marketing strategies for <strong>Smint, Chupa Chups and Mentos Candy in Switzerland</strong>. Working closely with local, regional and global stakeholders, you will play a key role in <strong>shaping brand growth, driving innovation, and creating memorable consumer experiences.</strong></p><p><br/></p><p><strong>Your core responsibilities at a glance:</strong></p><ul><li>Develop and implement <strong>comprehensive brand strategies</strong> aligned with business objectives and growth ambitions.</li><li>Translate <strong>consumer insights, market trends and category opportunities</strong> into actionable brand initiatives.</li><li>Plan, execute and monitor integrated <strong>marketing campaigns</strong> across digital, social, in-store and other consumer touchpoints.</li><li>Partner with <strong>media and promotional agencies</strong> to deliver impactful activation programs and communication materials.</li><li>Manage portfolio health, including <strong>core products and new product development</strong> initiatives.</li><li>Lead innovation projects and product launches in <strong>collaboration with R&amp;D, Supply Chain, Trade Marketing and Sales teams.</strong></li><li>Analyse <strong>sales performance, market share, consumer feedback and brand KPIs</strong> to support <strong>strategic</strong> decision-making.</li><li>Manage <strong>marketing budgets </strong>effectively and optimise investment to maximise <strong>return on investment.</strong></li><li>Build <strong>strong relationships</strong> with internal stakeholders and external agency partners.</li><li>Present <strong>brand strategies</strong>, recommendations and performance updates to local and regional management teams.</li></ul><p><br/></p><p><strong>The ingredients of Perfetti Van Melle – is this your flavor?</strong></p><p>We are Taste Makers in Candy! As the third-largest confectionery company in the world – and the second in Europe – we're on a journey to become the best in making candy. And we need great colleagues to make that happen.</p><p><strong>Perfetti Van Melle is an international family-owned business with over 18,000 employees across 38 operating companies, and products enjoyed in more than 150 countries worldwide.</strong></p><p><br/></p><p><strong>What makes us unique:</strong></p><p><strong>Empowering</strong> – Growth and development opportunities tailored to you.</p><p><strong>Fun</strong> – A family-like culture, team events, and yes… a candy factory!</p><p><strong>Innovation</strong> – Active engagement in topics like health, sustainability, and food safety.</p><p><strong>Dynamic</strong> – With operations in 30+ countries and exciting new acquisitions, we're constantly evolving.</p><p><br/></p><p><strong>The ideal recipe for our new Brand Manager Candy:</strong></p><ul><li>Bachelor's degree in Marketing, Business Administration or a related field (MBA is a plus).</li><li>Minimum 3-5 years of <strong>experience in Brand Management, within FMCG.</strong></li><li>Proven track record of developing and executing successful <strong>brand strategies</strong>.</li><li>Strong analytical skills with experience in <strong>market research, performance analysis and data-driven decision-making.</strong></li><li>Experience in <strong>media planning</strong> across traditional and digital channels.</li><li>Strong <strong>project management</strong> skills and ability to manage multiple priorities simultaneously.</li><li>Excellent <strong>stakeholder management</strong> and influencing skills in a <strong>cross-functional environment</strong>.</li><li>Creative, consumer-centric mindset with a passion for <strong>innovation and brand building</strong>.</li><li>Experience in <strong>confectionery, candy or gum categories is an advantage</strong>.</li><li>Self-starter with an <strong>entrepreneurial mindset</strong>, pragmatism and flexibility.</li><li><strong>Fluent German and English.</strong></li></ul><p><br/></p><p><strong>What's in it for you – our sweet perks:</strong></p><ul><li><strong>Competitive compensation</strong> including 13 monthly salary payments</li><li>Annual salary review and <strong>performance bonus</strong></li><li>25 <strong>vacation</strong> days plus 4–7 additional PVM <strong>Flex Days</strong></li><li>Attractive <strong>pension scheme</strong> with enhanced employer contributions</li><li>Private accident <strong>insurance</strong></li><li><strong>Free</strong> coffee, tea, water and fresh fruit in the office</li><li>Service anniversary <strong>bonuses</strong> and additional <strong>leave days</strong></li><li>Modern and centrally located <strong>Zürich office</strong></li><li>Opportunity to work with <strong>iconic global brands</strong> loved by consumers worldwide</li></ul><p><br/></p><p><strong>Want a taste of more?</strong></p><p>If this role sounds like a sweet next step and you're ready to elevate our Marketing team, we'd love to meet you!</p><p>At Perfetti Van Melle, we believe the strength of our team lies in diversity. We create a workplace where everyone feels welcome, respected, and empowered to grow.</p><p><br/></p><p>Ready to shape the future of sweets?</p><p><strong>Apply now and help us create even more sweet moments!</strong></p> </div>

Job Overview
  • Datum der Veröffentlichung

    Jun 11, 2026

  • Kategorie

    Other

  • Job Type

  • Standort

    Zürich, Switzerland

  • Arbeitgeber

    Perfetti Van Melle

  • Source

    LinkedIn