<div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-5 relative overflow-hidden"> <strong>Company Description<br/><br/></strong><strong>About Redcare Pharmacy:<br/><br/></strong>As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your <em><strong>#Redcareer today</strong></em>.<br/><br/><strong>Job Description<br/><br/></strong><strong>About the role:<br/><br/></strong>As an <strong>App CRM Manager (m/f/d)</strong>, you will play a key role in <strong>shaping customer engagement and retention</strong> for the Redcare <strong>App across international markets</strong>. You will act as the<strong> technical and strategic expert</strong> for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in<strong> hands-on for complex or cross-market </strong>use cases when needed.<br/><br/>Working closely with <strong>Product, Engineering and Marketing teams,</strong> you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving <strong>app engagement and retention</strong> across Redcare’s app ecosystem.<br/><br/><strong>About Your Tasks<br/><br/></strong><ul><li>Design push notifications and in-app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap </li><li>Enable and support marketing teams in planning and executing in-app and push campaigns; take hands-on ownership for complex, technical or cross-market use cases when needed </li><li>Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners </li><li>Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates </li><li>Develop and test app retention strategies and promotions together with product and marketing teams </li><li>Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets </li><li>Own reporting and KPI frameworks (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations </li><li>Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements <br/><br/></li></ul><strong>Qualifications<br/><br/></strong><strong>About you:<br/><br/></strong><ul><li>You have several years of hands-on experience in app CRM, ideally in an e-commerce, digital or agency environment </li><li>You have strong experience with push and in-app platforms such as CleverTap, Leanplum, Braze, Airship, Batch or similar tools </li><li>You have a strong technical understanding of mobile apps, including event tracking, user properties, consent management, and data flows between app, backend, analytics and CRM systems </li><li>You are comfortable acting as a technical advisor and sparring partner for product managers, engineers and marketing stakeholders </li><li>You have solid analytical skills and are confident working with KPIs, dashboards, and reports (experience with SQL, GA4/Firebase, Fullstory or Looker is a plus) </li><li>You are structured, proactive and a clear communicator with good stakeholder management skills </li><li>You are fluent in English and have at least a B1 level in German <br/><br/></li></ul><strong>Additional Information<br/><br/></strong><strong>About your benefits:<br/><br/></strong><strong>Benefits<br/><br/></strong>In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:<br/><br/><ul><li> Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.</li><li> Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.</li><li> Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.</li><li> Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.</li><li> Personal Development: We are all constantly learning. That's why we support and foster your career development through internal &amp; external training and help you grow.</li><li> Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.</li><li> Sports &amp; Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.<br/><br/></li></ul>At Redcare Pharmacy, we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.<br/><br/>Join us in our mission to ensure that "every human has their health." Apply now and become a part of our innovative team! </div>